Whole Site Optimisation
April 3rd, 2008 by Nick
To get the most out of every page on your website it is essential to achieve results for as many of your supplemental pages as possible. This will gain maximum exposure, generating more traffic for longtail search and therefore more qualified visitors.
The method of optimizing a full site is time consuming but worthwhile, here are a few pointers I will always perform as a rule of thumb, this in turn generates more frequent spidering, more supplemental pages in the listings and as stated more traffic.
Firstly adjust your meta tags and title to be relevant to the page they’re associated with, and also what a searcher might be likely to type in Google. Example below;
Page: http://www.seoconsult.com/SEO-Advice/SEO-Analysis.html
Title: SEO Consult | Search Engine Optimisation Analysis
Meta Keyword tag: seo analysis, search engine optimization analysis, website analysis.
Meta description tag: Full website and search engine optimization (SEO) analysis for your site.
Note all the keywords in the keyword tag are used in the page title and description, suggesting their importance and relativity to this page, something that all the major search engines will take into account.
Even for pages with no textual value, it is also worth getting at least one paragraph of content on each page utilizing the selected keywords again. The spiders will also be looking at H1’s, bold text and a hrefs (links) to register words of importance, so put your keywords in them as well.
Finally you will note in the example the URL contains the keyword SEO analysis, again this will determine it as highly relevant to a search query regarding SEO analysis. It’s wise to use a (-) as opposed to (_) as Google and the other engines still appear to be able to read these easier.
The only other thing is to keep all the pages completely error free in accordance with the W3c web standard mark up.
For a free analysis of your site please follow seo analysis link.
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