Popularity is all important when it comes to your business profile online. A popular website means plenty of traffic and repeat traffic. In Search Engine Optimisation terms, popularity is all about links; other websites linking to yours (known as backlinks) which helps to build authority with search engines as they see that other respected online organisations are prepared to recommend you. Improving the number of quality backlinks to your website can have a major effect on your page rank and move you up the search engine results pages.

So how does a Link Popularity Checker Tool help you with an SEO campaign?

The Link Popularity Checker Tool simply tells you a list of the backlinks you have, including their quality and relevance to your website, as well as how many links have been detected by major search engines such as Google and Yahoo! when you enter your URL into the box. This shows you where you are up to so far with your link building, a huge part of good Search Engine Optimisation and a good way to judge your online visibility.

Using the Link Popularity Checker of course tells you the websites that are linking to you, so you can browse their sites and see which parts of your website are proving most popular and attracting the most interest and links. This can help you to shape and develop your Search Engine Optimisation campaign to work on any areas which are not doing so well and build on those that are already popular.

Another very useful function of this tool is to check out how your competitors are doing for backlinks. Typing their URL into the box will show you who is linking to their website and how relevant and Good Quality their Links are. This not only shows you how much link building you need to do to catch up with your competitors, it also shows how they are performing with search engines and this means that you can learn from their success. Seeing which relevant sites that they are backlinked by can show you areas in which you can improve your own website’s visibility.

The thing about links is that they are not all weighed equally by search engines and so when looking at your own or competitor’s links, you need to take that into account. Quality is always worth more than quantity when it comes to backlinks. Having hundreds of irrelevant links won’t help your Search Engine Optimization efforts, but having a handful of links from industry related, well-respected and established websites certainly will. Using the link popularity checker tool on your own website is not something you need to do more often than monthly.

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