Although Google certainly isn’t the only search engine that matters, they are undoubtedly the most popular engine by far. You are playing a dangerous game if you concentrate all of your Search Engine Optimisation efforts on your website purely for Google to find, index and rank, yet on the other hand, it would of course be very foolish to dismiss a search engine that attracts approximately 60% of worldwide searches.

When considering how to best implement Search Engine Optimisation to your online presence, finding out what Google sees when it looks at your existing website can be very useful and give you a starting point. As with all SEO tools, the main value is not completely in the tool itself, but how you are able to decipher the results it gives you and apply them to your Search Engine Optimisation efforts to achieve the maximum benefit for your website.

Google uses spiders or bots (also known as scripts or applications) to index websites that they find on the internet. Spiders crawl through websites, following links to other pages within the site and indexing whatever they find. The “What Google Sees” Tool gives you a glimpse of how the search engine sees the information that the spiders find.

The “What Google Sees” Tool gives you an opportunity to view your website as the search engine does when it sends spiders to look at it. Our Google spider deploys a bot to your webpage, which sees the information in exactly the same way as it would if it had been sent by the search engine. Rather than reporting its findings in a database, our tool sends the results back to you. Being human of course, rather than search engine, means that the results of the tool might not make much sense at first, but it is worth remembering that search engines see data very differently to users and so the best Search Engine Optimisation takes both of these viewpoints into consideration.

Discovering how Google sees your web pages can give you a great insight into starting the SEO Analysis of your site. A good SEO company will be able to go far beyond the capabilities of this tool both in analysing your website for how to best move forward with Search Engine Optimization, and with making sure that the focus of your campaign caters for all of the major search engines such as Yahoo! and MSN as well as just Google.

Get Involved