Spending an increasingly tight marketing budget on advertising is always a move that needs to be contemplated carefully, even more so now that consumers are becoming more marketing-savvy. Pay per click has been around for a while now, and the efficacy of a PPC campaign will depend on your reasons for using it. Pay per Read Blog…
How PPC Can Work With Search Engine Optimisation
September 28th, 2009 by Nick
Pay Per Click Optimization VS. Search Engine Optimization
December 21st, 2008 by Nick
A little over a decade ago Search Engine Optimization was still in the embryo stage, it did not even have a name yet. Some people happily wandered around the Internet and are excited at the interesting things they could find, while others became increasingly frustrated at wasting time in trying to find what they were Read Blog…
Be Greedy With Your SEO Keywords and Give Them A PPC Cuddle
September 25th, 2008 by Nick
With Search Engine Optimisation (SEO), the best strategy is always to pick the most generic keywords with the highest traffic volumes and the most expensive cost-per-clicks. All SEO traffic is completely free so you want the keywords that generated tens of thousands or even hundreds of thousands of searches each day. In some PPC campaigns, Read Blog…
SEO and PPC, the age old argument.
April 17th, 2008 by Nick
Here we go again, another blog article written about the positives and negatives of Search Engine Optimisation and Pay Per Click Marketing. At SEO Consult we have two specialised departments that deal with both industries, so it’s easy to give a balanced argument to which is more beneficial for a given website. I will approach Read Blog…
Understanding Search – SEO and PPC
November 29th, 2007 by Dan
To understand SEO you have to understand how a search engine and its spiders works. Once listed a search engine uses a crawler based bot program to discover all the links on you site along with a spider program that will download the pages for the indexer. This in turn will analyse them for content Read Blog…
