Call Us Now
0845 205 0292
Spending an increasingly tight marketing budget on advertising is always a move that needs to be contemplated carefully, even more so now that consumers are becoming more marketing-savvy. Pay per click has been around for a while now, and the efficacy of a PPC campaign will depend on your reasons for using...
A little over a decade ago Search Engine Optimization was still in the embryo stage, it did not even have a name yet. Some people happily wandered around the Internet and are excited at the interesting things they could find, while others became increasingly frustrated at wasting time in trying to find wha...
With Search Engine Optimisation (SEO), the best strategy is always to pick the most generic keywords with the highest traffic volumes and the most expensive cost-per-clicks. All SEO traffic is completely free so you want the keywords that generated tens of thousands or even hundreds of thousands of searche...
Here we go again, another blog article written about the positives and negatives of Search Engine Optimisation and Pay Per Click Marketing. At SEO Consult we have two specialised departments that deal with both industries, so it’s easy to give a balanced argument to which is more beneficial for a giv...
To understand SEO you have to understand how a search engine and its spiders works. Once listed a search engine uses a crawler based bot program to discover all the links on you site along with a spider program that will download the pages for the indexer. This in turn will analyse them for content retaini...
