SEO Competitive Analysis
October 10th, 2008 by Dan
Spying on the enemy is a term that hardly invokes images of ethical SEO marketing, but it is a widely accepted practice and one that can identify new link sources, and help to find out what exactly is required for your site to perform well in the search engines. Fortunately, the actual execution of competitive website analysis for SEO can be relatively easy if you know where to look and what to do. The greater challenge arises from knowing what to do with the information you uncover. Your competitors are probably doing it themselves so don’t by shy about it.
Website Content
The provision of high quality and relevant content is not just important to satisfying your visitor’s demands. Search engines index every page that they can visit and they deem those websites with more pages of relevant content to the better quality websites. Subsequently, those sites will tend to perform better in search engine results. What’s more, with a greater number of pages it is easier to target even more keywords providing yet more traffic to a website.
Website Content Competitive Analysis
Look at your competitor’s sites to see what topics they are writing about – never copy the content verbatim but you can rewrite some of the better content and include your own take on the topic in the process.
SEO Link Building
Links are the currency of SEO and online business. The more links of higher quality that a website has, the better it will perform in search engine results. The difficulty, in SEO terms, is continually finding new sources of these high quality links. Techniques like article marketing, social media optimisation, and directory submissions will go some way but you can gain a leg up by considering your competitor’s own link building efforts.
SEO Link Building Competitive Analysis
The best performing websites for your keywords are likely to have a great many links. Use the search engines to find these links and see how you too can have a link placed on these pages. By considering several of the links that a top performing site has you may be able to identify a new method of link building that will continue to serve your SEO efforts well into the future.
Competitive Analysis Benefits For SEO
Competitive analysis is nothing new. The most successful businesses have probably been doing it from the day they started to operate. It can help identify sources of potential visitors, identify new products, and generally help improve your own business. In terms of SEO, it can specifically help you identify website content topics and identify new sources for high quality links that you have yet to exploit.
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Competitor analysis is very effective method of deconstructing their online marketing strategy. You should have to deeply analyze and examine your competitor’s site and check the differences between your site and competitor’s site.
Competitor’s success requires you look always their site because you are going to have to investigate all aspects of their website. Your first need to discover what key phrases the competitor is targeting and what exactly they are doing to obtain rankings in search engines.
Competitive analysis must start with a situation analysis and comparing competitors across multiple contexts usually comes from a need to get a sense of the landscape and search engine algorithms. You should look which keyword, content and design format your competitors use.
You should compare and analyze the content available on your website and competitor’s website. The comparison includes the frequency of content on the competitor’s ranking pages, keywords stuffing, keywords density, quality of the content and visitors activity.
Your competitors are very important for you. Choosing the right keywords is the equivalent of making the first move in your ranking and you determine the strengths and weaknesses of the competitors within your market, strategies that will provide you with a distinct advantage.
Nice article, I found this page from your submission in Digg. Competitor analysis is one of the fundimental parts of SEO and is also probably the best way to achieve top results.