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Link Bait: what gets shared on Facebook?

March 22nd, 2012 by

I have been doing SEO for a while and I have found all sorts of websites that get linked and many that won’t get the luck it deserves. Good content is what gets shared or linked to externally But what do people link and share? Link bait is a page or source on the net Read Blog…

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The power of the Timeline – How brands are using Facebook Timeline Pages

March 19th, 2012 by

Now that Facebook has brought the Timeline over to the Pages brands have the opportunity to tell their story. When the change was first announced I was a bit apprehensive at the marketing potential, especially considering that the default landing tabs (the number one tool in any Facebook marketer’s arsenal) have gone the way of Read Blog…

6 Comments »

Encourage Visitors to Socially Share your Content

March 10th, 2012 by Rory

In a recent blog post I covered a study conducted by SEO Consult, where we measured the quantities of traffic that came into a site while signed into Facebook.  The results showed that on average, over 30% of the traffic that we tracked were signed into their Facebook account when they entered the site. This is Read Blog…

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Facebook marketing conference 2012

March 5th, 2012 by

Last week seen the first marketing conference held by Facebook at the Museum of Natural History in New York with the sole purpose of introducing its new advertisement services that will be available across its platform in the near future. The new marketing suite and advertising structure looks at a change in strategy in terms Read Blog…

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SEO Consult Study Quantity of Traffic signed into Facebook

February 28th, 2012 by Rory

We have known for some time now that social media activity is influencing the SERPs directly.  Matt Cutts has confirmed this in a previous Google video where he also made some interesting points about how exactly social engagement is factored into the ranking algorithm.  Perhaps the most telling suggestion he gave was to think of social Read Blog…

7 Comments »

5 Facebook Risk Factors

February 10th, 2012 by Rory

Facebook is preparing to go public, marking a momentous occasion in the relatively short history of this ground-breaking, disruptive and controversial company.  The social network are expecting to raise around $5 billion in initial investment, a figure that is in line with some of the largest Initial Public Offerings (IPO) in the history of technology.  As Read Blog…

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A new social media player in town…

February 5th, 2012 by

With a staggering figure of 1 billion users expected to be using Facebook by August of this year, Google + reported to have reached the 100 million member mark earlier this week and Twitter to reach 500 million uses by the end of March, there may not be a better time for businesses to exploit Read Blog…

1 Comment »

The Facebook Fix

February 3rd, 2012 by

I can’t really decide if the following is good news or bad news. A recent study in the journal Psychology Studies has found that the urge for a ‘Facebook Fix’ if you may, is just as strong, if not stronger than the decoy of tobacco and alcohol. My last blog post for SEO Consult was Read Blog…

4 Comments »

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  • MAY 15
    With over 10million users in the UK and a somewhat eventful 12 months behind it, Twitter have finally agreed to work more closely with Government and policymakers in the UK. The Social Network currently has over 140million user...
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    Following the recent Panda and Penguin updates recently, the content written for websites has become more of a focus; being more relevant and of better quality. Google is penalising content which is full of keywords to the point o...

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