Facebook is preparing to go public, marking a momentous occasion in the relatively short history of this ground-breaking, disruptive and controversial company.  The social network are expecting to raise around $5 billion in initial investment, a figure that is in line with some of the largest Initial Public Offerings (IPO) in the history of technology.  As Read Blog…

With a staggering figure of 1 billion users expected to be using Facebook by August of this year, Google + reported to have reached the 100 million member mark earlier this week and Twitter to reach 500 million uses by the end of March, there may not be a better time for businesses to exploit Read Blog…

I can’t really decide if the following is good news or bad news. A recent study in the journal Psychology Studies has found that the urge for a ‘Facebook Fix’ if you may, is just as strong, if not stronger than the decoy of tobacco and alcohol. My last blog post for SEO Consult was Read Blog…

With over 6 million users, and counting, Pinterest is the site everyone is talking about. Created in 2008, but only recently gathering pace, Pinterest has blasted into the top ten most visited social networking sites of the past year, and continues to gain popularity. Pinterest is a social bookmarking site where users can gather images Read Blog…

Social Media Marketing is becoming increasingly important for modern businesses, and there are several reasons for this.  Firstly, social media activity is becoming intrinsically valuable to search engine optimisation because Google uses social data as a metric to determine the quality of a piece of content – they work on the assumption that if it generates Read Blog…

Last month saw the launch of TweepsMap – a visual, interactive map of your Twitter followers. TweepsMap can measure the success of your social media marketing campaign by analysing the locations of your followers, giving you stats on where your followers are congregated currently, and the areas where you can improve. This clever tool links Read Blog…

Facebook Insights is an app developed by the good programmers at Facebook to help Facebook Page owners analyse the metrics regarding the content they publish on their respective walls.  In this blog, I’d like to explore how this data can be used to benefit search engine optimisation efforts, and specifically how it can improve social media Read Blog…

Getting the word out about your business and brand is usually the primary concern of most business owners. One of the most popular ways of doing this is through link building. But as social networking sites are becoming a user’s favourite place to visit online, businesses have started rethinking how they spread their name. One Read Blog…