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This week Twitter announced a quite momentous achievement – a figure of 200 million active monthly users for the very first time. This milestone has been reached in less than seven years of existence which was initiated back on March 21, 2006 when Jack Dorsey posted the first ever tweet. Twitter hit the 100 million mark back in September 201...
By now people know that Facebook's IPO was a disaster. You don't need me to go into the details, but it can be summarised in one word – overhype. Morgan Stanley led the offering aggressively, driving stock price up while computer glitches at Nasdaq undermined confidence in that already overpriced stock. Throw in priv...
Facebook have recently set in motion attempts to enhance their advertising services by partnering up with the controversial data organisation Datalogix - the purpose of this affiliation is to track whether or not Facebook users who click on an ad actually end up buying that specific product or service. This latest Facebook alliance essentially hig...
There’s no doubt that social media is one of the driving forces in the developed world. It seems that almost every shred of news that filters through to us these days is somehow, at some point, related to a social network of some calibre. We can’t hear about our government’s latest proposed policies, a tipped blockbuster mov...
It was only a few weeks ago that Facebook Security announced a crack down on ‘fake’ likes in their ‘Improvements To Our Site Integrity Systems’ note, stating that “a Like that doesn't come from someone truly interested in connecting with a Page benefits no one”. This may be true; however I’m interested...
Albeit played-down as something interesting for the future, Facebook founder Mark Zuckerberg revealed Tuesday at TechCrunch Disrupt, FB’s intention to move towards search, stating they already serve a billion queries per day – “and we’re not even trying”. Already shared with Bing searches; Facebook sit on a colossal a...
Looking for that picture from last year’s holiday that summed up the unforgettable time you had? Or how about that embarrassing photo of your Dad’s dancing back at your cousin’s wedding in 2007? Well, now there is a quick and easy way to find them. The Microsoft owned Search Engine Bing has now added a feature that allows you to...
TwitterFeed is an easy way to share blog posts from your website to your social media profiles. It is easy to use and helps drive traffic to your blog and site by automatically publishing to your social accounts each time you publish a new blog post with a link to that post. It is free to use and easy to step up. Go to www.twitterfeed.com...
Have you ever wondered how major brands like Vodafone UK, Coca-Cola and many others create an enticing Fan-Gate to get more likes to their page? People are going to like the page regardless of a like gate depending on weather they like the brand, company or page in general however there is a way you can entice them to like your page. ...
The influence of social media has changed the way most people live their daily lives. It determines how we consume information, share images, follow public figures or discuss our everyday lives. It has also changed the way companies advertise their products and services to customers, and how they interact with their clients and business associates....
Think of a world with no Facebook, no Twitter, no YouTube, etc. It’s actually pretty difficult, isn’t it? Well that’s basically the situation in China. It’s reasonably common knowledge the People’s Republic of China poses very strict rules on its people when it comes to what they can and cannot access on the Internet,...
A lot can change in four years and social media has definitely done that. When the Beijing Olympic Games 2008 were held, Facebook and Twitter were just little babies but they are now fully formed adults. These social media networks are no longer just a forum to talk about what we ate for dinner last night or the latest designer dress Cheryl Cole ha...
If you rely purely on your organic search ranking in Google as a sole source of income, then there's a chance you're making a mistake. Google have proved recently that they have the power to pull the bottom out of the search results at the flick of a switch, meaning that site owners, no matter the quality of their content, products or services, ca...
I have been doing SEO for a while and I have found all sorts of websites that get linked and many that won't get the luck it deserves. Good content is what gets shared or linked to externally But what do people link and share? Link bait is a page or source on the net that acquires loads of shares and links from users. I can't really specify how m...
Now that Facebook has brought the Timeline over to the Pages brands have the opportunity to tell their story. When the change was first announced I was a bit apprehensive at the marketing potential, especially considering that the default landing tabs (the number one tool in any Facebook marketer's arsenal) have gone the way of the Dodo, but now I...
In a recent blog post I covered a study conducted by SEO Consult, where we measured the quantities of traffic that came into a site while signed into Facebook. The results showed that on average, over 30% of the traffic that we tracked were signed into their Facebook account when they entered the site. This is potentially a lot of peopl...
