There has been a lot of hype from my fellow SEOs and search marketers about the launch of the Google+ business pages.   Although it is still very early for this new addition to Google’s supposed Facebook rival, the general consensus seems to be that the G+ business pages are relatively limited in terms of offering Read Blog…

After an initial launch in June, Google+ is now officially open to businesses.  The launch was announced a few days ago on Google’s Official Blog and some brands and businesses have already made the most of the opportunity including Toyota, FC Barcelona, H&M and The Muppets.  So, what the search engine optimisation and internet marketing communities Read Blog…

With Facebook set to announce an extensive range of new features at the ‘f8′ conference this Thursday, it comes as little surprise that Google has finally opened its doors to the public.  The move was announced in a series of posts across the Google Webmaster blogs and a few new additions have appeared on the Google Read Blog…

As a continuation on this series of ‘Key Skill’ blogs, I thought I’d focus on the skills necessary to become successful as a social media marketer.  In the search engine optimisation industry this is still a relatively new job role, and with the search engines having their rankings increasingly influenced by social media activity it is Read Blog…

The search engine optimisation community is naturally captivated when the superpowers within our industry update their services, and this is especially true to Google and Facebook.  Last week Facebook rolled out a substantial raft of new privacy features relating to image tagging and content sharing, and as quite a number of people have observed, they bear Read Blog…

A couple of weeks ago I posted a blog called ‘Social Network: Snog, Marry, Avoid?‘ in which I highlighted some of the potential pro’s and con’s that become apparent when a social network is used to promote a business.  I thought it might be valuable to revisit some of the concepts addressed in that article in Read Blog…

As fans of comedian Dave Chappelle know all too well, ‘keeping it real’ can go wrong with disastrous consequences. It was the theme of a feature that ran regularly during season two of the award-winning Chapelle’s Show (2004), and for those unfamiliar with the American comic’s genius it is a lesson that often has to Read Blog…

For most modern businesses looking to develop their internet marketing strategy, a social-media presence is a must.  Not only does it allow you to promote your services or products to vast swathes of web users without them having to come to your site directly, but it also offers an opportunity to build relationships with perspective clients, Read Blog…