As a continuation on this series of ‘Key Skill’ blogs, I thought I’d focus on the skills necessary to become successful as a social media marketer.  In the search engine optimisation industry this is still a relatively new job role, and with the search engines having their rankings increasingly influenced by social media activity it is Read Blog…

The search engine optimisation community is naturally captivated when the superpowers within our industry update their services, and this is especially true to Google and Facebook.  Last week Facebook rolled out a substantial raft of new privacy features relating to image tagging and content sharing, and as quite a number of people have observed, they bear Read Blog…

A couple of weeks ago I posted a blog called ‘Social Network: Snog, Marry, Avoid?‘ in which I highlighted some of the potential pro’s and con’s that become apparent when a social network is used to promote a business.  I thought it might be valuable to revisit some of the concepts addressed in that article in Read Blog…

As fans of comedian Dave Chappelle know all too well, ‘keeping it real’ can go wrong with disastrous consequences. It was the theme of a feature that ran regularly during season two of the award-winning Chapelle’s Show (2004), and for those unfamiliar with the American comic’s genius it is a lesson that often has to Read Blog…

For most modern businesses looking to develop their internet marketing strategy, a social-media presence is a must.  Not only does it allow you to promote your services or products to vast swathes of web users without them having to come to your site directly, but it also offers an opportunity to build relationships with perspective clients, Read Blog…

Empire Avenue, the addictive virtual stock exchange game. Empire Avenue allows you to buy and sell virtual shares in people and brands with Eaves (a virtual currency). This social stock market allows you to link up your social profiles to one account. Facebook profiles, Twitter, LinkedIn, Flickr, YouTube and Facebook fan pages can all be Read Blog…

It has been revealed that in the last month, 100,000 people stopped using Facebook in the UK. The data, taken from leading social media blog Inside Facebook, also reported a drop in users in the US, Norway, Canada and Russia. The figures represent users that have either deactivated or deleted their account. The trend has Read Blog…

As head of the premier fight league in the world’s fastest rising young sport, Ultimate Fighting Championship president Dana White understands the importance of a progressive approach to business. Known for his colourful personality and outgoing nature, it comes as little surprise that White has so keenly embraced the idea of using social media outlets Read Blog…