Many businesses have realised the benefits of registering a profile on the social media giant, Facebook. When even your mother-in-law has a profile, it only makes sense to market your business on the site. The potential audience for your business message doesn’t just number in the millions, but hundreds of millions. Better still, the social nature of the site means that every campaign has viral potential.

The audience potential may be huge, but the success of your Facebook campaign is by no means guaranteed. Just as you need to employ a good SEO Strategy to attract attention to your site, you need to consider your Facebook profile and interactions carefully. Professional advice can be helpful for your Facebook approach, and you can talk to our experts at SEO Consult when you want to weave Facebook into your SEO campaign.

Engage for News Feed

On Facebook, appearing on the frequently updated News Feed section is one of the best ways to attract attention. Part of the reason for this is because News Feed features a user’s friend updates, which will be of natural interest to them. This, conversely, makes it harder for businesses to appear in News Feed.

Facebook senior engineer Justin Rosenstein reported that News Feed presents only around 0.2% of possible stories in News Feed. This isn’t such a bad statistic, in comparison to some of the competition businesses face in other areas, but it is still daunting. Optimising the possible materials for News Feed enhances your chances of being picked up by any individual user’s home page.

Consider an application

Applications can be hugely popular on Facebook, and best of all have the possibility of viral spread built-in. One difficulty of Facebook’s system of applications, which typically require a referral to several friends before the user can access the application, is that users are increasingly cautious about accessing applications, aware that they risk annoying friends if they refer them to an application that is low-quality.

In at least one way, a Facebook application is much like an online press release. The title plays a major role in a user’s decision on whether to click through or not. Most of the application’s exposure will be through referrals, so the name and brief description of the application is all you have to win people over. A well-designed logo is another way to convince hesitant users to join in the fun.

Engage on a real level

With so much competition for attention, the best option you have for Facebook is to attempt genuine engagement with your target user group. We come back to this again and again in the world of Search Engine Optimisation, and it’s no different for off-page SEO pursued through social media. Knowing your target user group well and reacting to address their needs is the best way of attracting attention. Of course, discovering the needs of your target user group can be a challenge in itself, but your work on your site should lay the foundations.

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