If your site’s content has been Dugg, there’s a big chance that your traffic rates have skyrocketed. This social media bookmarking site has been around for a while, and its influence hasn’t really abated. If you want your content to travel further than your pages, you need to know how to make your site’s content appeal to Digg users.

Knowing what it takes to be Dugg is a part of social media optimisation, and it’s a good idea to discuss it with your search engine optimisation firm. You can consult our experts at SEO Consult about SMO. There are some basic tips that may well come in handy if you want to attract the attention of Digg’s user base:

• Feature Digg buttons on your pages. It’s a basic step, but it needs to be taken

• Become a top Digg user. This is a difficult suggestion to follow through on. Having a top Digg user on side is a huge bonus, and it’s worth courting one if you can’t become one yourself. The way in which the ranking of the user affects the articles they Digg is far from understood. What is clear is that it has some effect on the positioning of the article on Digg’s home pages. This relationship was once a little clearer as Digg displayed the ranking of its top users, but this was perceived as a threat to Digg’s integrity and the system was changed. Now, you’ll have a little more trouble calculating the clout of individual Digg users, but clout does still count for something

• Choose the right topic. There are many unknowns about Digg. One thing that is easy to know is exactly what is popular with Digg users. Digg’s users are mainly tech types, and technical information has been the most successful on Digg’s pages since forever. A second category is weird stuff, which is a little harder to define but just as popular. It can pay to make regular checks on Digg’s most popular topics and make note of trends as they come up

• Form a list. Lists are hugely popular on Digg, which is one of the reasons they’re such a favourite of the SEO community. Digg’s home pages have been plastered with lists from just about day one. It is thought that lists appeal because they are, in a way, guaranteed content. Users know simply from the title that there are going to be a certain number of tips, and that reading the article will take a specific amount of time. This has massive appeal for the time-pressured internet user

• Keep it short. To judge from the articles that appear top in Digg’s listings, one thing Digg users seem to hate is clicking through lengthy articles. Most Digg users don’t spend a lot of time on a page while assessing whether it should be Dugg or not. Make it easier for them by keeping everything nice and short

• Talk about Digg. Digg users love to talk Digg, and mentioning the site makes them feel more at home

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