Research carried out in the US has found Facebook has been receiving more visitors than Google on certain days of the year. This has led to the claim that Facebook is more popular than Google. This idea is definitely of relevance to those who search online and those which advertise on the internet too.

However, similar research carried out in the UK has found that Facebook whilst extremely popular in this country too, has not yet taken over the mighty Google in the popularity stakes. Google has been the most visited website in the UK for many years and Facebook has also held its position in second place for a considerable amount of time.

This is unlikely to change in the future because of the popularity of Google in the UK. Around 90% of the searches carried out within the UK are done so using the Google search engine. Whilst social networking is popular and a necessity for many internet users living in the UK, it is not yet quite as popular in the UK as it is over in the US. The result is that Google will remain the most popular website in the country and Facebook will likely be the second.

However, what this information does highlight once again for all of us is the massive significance of both Google and Facebook in search engine optimisation.

Every online business owner knows the importance of gaining high rankings for their website in the Google search results. A top ranking on the Google results page can mean a massive amount of exposure and a significant growth in interest and traffic for your business. The fact that such a large majority of online searches are carried out using Google reaffirms for all that Google must be considered thoughtfully when running a search engine optimisation campaign.

Business owners are also becoming increasingly aware of the usefulness of social networking as an SEO tool. If used appropriately, a social networking profile can help a business to develop within the online community and direct targeted traffic to its web pages.

Facebook currently being ranked the second most popular website in the UK is of huge significance. If you are running an online business in the UK you need to become part of the Facebook community so you can have access to this vast audience. With so many internet users visiting the Facebook page on a regular business, you have the opportunity to build a great deal of awareness for your brand and many other advantageous possibilities too.

At SEO Consult, we recognise the importance of both Google and Facebook in search engine optimisation today. We help our clients run effective search engine optimisation campaigns which can get their businesses noticed and respected in the Google search results and within the Facebook community too.

Work with us and we will use ethical and proven SEO methods identified as appropriate for your business to help you to achieve a great amount of SEO success.

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