In the world of SEO there are two techniques which are considered to have higher importance than any other. They are in-bound linking and content. If you read many SEO blogs they will tell you when it comes to search engine optimisation “content is king” and their blog itself is a testament to that statement.

Blogs are the best way to keep your content fresh but why is this so important? Well look at it from a user point of view, a page written about an iPhone two years ago has little value to search engine users compared to an article written last week. In two years the whole development process could have changed with new features being added with the growth of technology to the search engine algorithms. Taking this in to account fresh content on your site is important, and with many free web blog applications and plug-ins available blogs are the way to do it.

So what should you consider when writing your blog content? Well you should know about keywords by now other wise read my article Keywords Explained. Your article should display a nice percentage of your chosen keyword. Next you should be informative, helpful and should be useful to people who read it. All to often I see articles that are just done for SEO purposes, and ok they work to some degree but if your articles are good you can build up a following on social bookmarking sites such as Digg, Sphinn etc. Your article will then be read by thousands if not millions and if they are good these reads will return time and time again.

It has to be said this is not always the case and it takes some real effort in article writing and promotion to crack the social bookmarking sites, but the amount of traffic retuned can be well worth it. My next tip is to have link within your blog to relate to parts of your site, this gets the Google link juices flowing. Four or five links is a good number.

My final tip for blogging is to treat them all as another page of the site, not forgetting the Meta data and title tags and please change this on ever blog page, as not to create duplicate content. For more on getting started with blogs check out blogs-a-great-marketing-technique-for-seo.

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