If you’re very far along in your SEO plan, you’ll have realised that optimising for the search engines is just a part of what is available to you. Search engine optimisation these days involves much more than addressing the search engines directly. In order to maintain your ranking in the long term, it’s important to solidify your reputation all over the net. Social media sites are one of the most attractive approaches to this, and Facebook is one of the leading social media sites in the world.

The statistics on Facebook are impressive. Of more than 350 million users, around 50% log on daily. The 35 million users who update their status each day really show that an impressive number of registered users make use of the site in their daily lives. This kind of audience would pique the interest of any site owner, and the techniques of SEO, when applied to Facebook, can render this audience more accessible.

Like every social media site, Facebook requires a certain approach. The techniques you practise on your site to appeal to Google aren’t going to work for Facebook content. There are quite a few marketing paths available on Facebook. All of these are controlled by Facebook, who guards the secret to success as jealously as Google does for its search engine results. This makes Facebook optimisation a different game, and it can help to talk to your consultant here at SEO Consult about your strategy.

Why is Facebook so different? There is a certain amount of corporate competition between Facebook and Google, which has had an impact on how optimisation works on Facebook. The social media site’s workings are also based on time as a major relevance factor, rather than subject. This makes Facebook optimisation a test of speed as well as ability.

Obviously, time isn’t the only difference between Facebook and Google. Whereas information access is actually fairly straightforward on Google, at least for now, users access information on Facebook in a number of diverse ways. The multiple ways in which information is distributed on Facebook can make optimisation interesting, to say the least. Not only can users perform a regular search, with results assembled according to Facebook’s own algorithm, they are exposed to information through news feeds, friends’ status updates, notifications, emails, among other ways.

The things you do on Facebook will only have an indirect impact on your search engine rankings. If you have no interest in building your site’s reputation across the net, Facebook optimisation will not be a concern. If you want to build your site’s audience, however, it may be worth investigating.

Just as it can help to have a professional on board for search engine optimisation, it helps to get expert advice when you’re thinking about approaching the social media networks like Facebook. Most SEO companies have branched out to encompass this form of optimisation, and you can talk with us at SEO Consult. The field of social media marketing is still being developed, but there are plenty of techniques, rules and approaches already in place that the average business can take full advantage of.

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