Comments on: Tapping Into Social Networking As Part Of SEO http://www.seoconsult.com/seoblog/social-networking-and-search-engine-optimization/tapping-into-social-networking-as-part-of-seo.html Advice and tips from one of the UK's leading Search Engine Optimisation (SEO) Companies. Specialists in SEO. Mon, 13 Feb 2012 11:01:12 +0000 hourly 1 http://wordpress.org/?v=3.3 By: The Maze Of Search Engine Optimization Can Be Vast | SEO Consult - Certified Search Engine Optimisation Agency http://www.seoconsult.com/seoblog/social-networking-and-search-engine-optimization/tapping-into-social-networking-as-part-of-seo.html#comment-3113 The Maze Of Search Engine Optimization Can Be Vast | SEO Consult - Certified Search Engine Optimisation Agency Fri, 06 Mar 2009 09:24:46 +0000 http://www.seoconsult.co.uk/SEOBlog/?p=1080#comment-3113 [...] side of your search engine optimization as this is too important to leave to an amateur. Use Social Networking Blogs, press releases to your greatest advantage and make sure that you know your potential customers [...] [...] side of your search engine optimization as this is too important to leave to an amateur. Use Social Networking Blogs, press releases to your greatest advantage and make sure that you know your potential customers [...]

]]> By: Mending Business Relationships With Search Engine Optimisation | SEO Consult - Certified Search Engine Optimisation Agency http://www.seoconsult.com/seoblog/social-networking-and-search-engine-optimization/tapping-into-social-networking-as-part-of-seo.html#comment-2733 Mending Business Relationships With Search Engine Optimisation | SEO Consult - Certified Search Engine Optimisation Agency Fri, 23 Jan 2009 09:25:33 +0000 http://www.seoconsult.co.uk/SEOBlog/?p=1080#comment-2733 [...] underestimate the power of Blogging. It has rapidly become the most effective way people use to communicate with service providers and [...] [...] underestimate the power of Blogging. It has rapidly become the most effective way people use to communicate with service providers and [...]

]]> By: Brand4profit http://www.seoconsult.com/seoblog/social-networking-and-search-engine-optimization/tapping-into-social-networking-as-part-of-seo.html#comment-2606 Brand4profit Tue, 13 Jan 2009 10:14:42 +0000 http://www.seoconsult.co.uk/SEOBlog/?p=1080#comment-2606 The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there is some type of interaction on the part of the person advertised to, and there is. But, it is not conversational. Instead, the advertiser wants you to interact with their campaign in a specific set of steps. Following the call to action and visiting a website for instance. It’s the push to make you do something. Live this image. Buy this now. Social Media Marketing is just the opposite. It’s the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with. On a larger scale, it’s the allure of belonging in the group as you take action together. “I am doing this so why don’t you do it with me?” On an individual level, the attraction is to behave the same way to get the same results that benefits your fellow tribeswoman or tribesman. “She looks hot! I want to look hot too. I want to go to her hairstylist” and you do. Social Media Marketing uses the power of attraction. While advertising tries to use the same tactic, with a billboard for instance, of a gorgeous woman telling you the benefits of the salon, it doesn’t have the same impact because it’s pushing you to go. It is not pulling you in as a trusted friend. Your friends have your best interests at heart and advertisers do not. Social Media Marketing is based on building trust and that foundation will make Social Media a dominant player in Marketing. The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there is some type of interaction on the part of the person advertised to, and there is. But, it is not conversational. Instead, the advertiser wants you to interact with their campaign in a specific set of steps. Following the call to action and visiting a website for instance. It’s the push to make you do something. Live this image. Buy this now.

Social Media Marketing is just the opposite. It’s the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with. On a larger scale, it’s the allure of belonging in the group as you take action together. “I am doing this so why don’t you do it with me?” On an individual level, the attraction is to behave the same way to get the same results that benefits your fellow tribeswoman or tribesman. “She looks hot! I want to look hot too. I want to go to her hairstylist” and you do. Social Media Marketing uses the power of attraction.

While advertising tries to use the same tactic, with a billboard for instance, of a gorgeous woman telling you the benefits of the salon, it doesn’t have the same impact because it’s pushing you to go. It is not pulling you in as a trusted friend. Your friends have your best interests at heart and advertisers do not. Social Media Marketing is based on building trust and that foundation will make Social Media a dominant player in Marketing.

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