You’ve drafted your blog and decided to make it live. However there are some key checks you should do before you let it out into the internet and allow Google to crawl it. Blogs have been proven to be effective for providing regular fresh content to your website that drives more hits and visits. However Read Blog…

A colleague of mine passed me a link to a boagworld blog entitled “Why I Don’t Get SEO”. The bottom line is the author (one Paul Boag) does not understand why people invest in SEO, listing five reasons that are the source of his doubts. This is a reply to each of these five items, Read Blog…

There are many types of social media that your site can take advantage of as part of your SEO campaign. SEO experts will often talk of the advantages of Twitter, the need to be on Facebook and the possibilities that YouTube opens up. It all sounds progressive, modern and technically advanced. What very few people Read Blog…

If there was an SEO handbook, and there probably is, it would list a number of elements within your site to optimise for success. It would seem relatively straightforward, with easy to follow steps. The end result of following these steps, though, would be an even lower ranking than your site had before. You may Read Blog…

Cooking lesson programs are fun. It’s great to watch an enthusiastic chef or home cook nattering on about their favourite subject, imparting their well-earned wisdom to you as they go. This kind of attraction applies to nearly any expert giving step-by-step instructions on their subject. It’s fun because they are dismantling a difficult task within Read Blog…

The secret to successfully promoting a brand is a kind of Holy Grail in marketing circles. The proposition becomes even more difficult when the promotion must run to a budget. The advent of online campaigns which develop a life of their own has changed marketing thinking forever. Many businesses are now taking social media networks Read Blog…

A lot of the mystery around search engine optimisation comes from the attitude that it is a science. There is a general feeling around SEO that if you could just get the equations right, everything would fall into place. The difficulty is, although sometimes equations do work, they won’t work for long. Search engines actively Read Blog…

Businesses that approach search engine optimisation as part of their marketing plan are often surprised that SEO not only takes time, it must be updated over time as well. A good ranking, like any asset of a business, needs constant maintenance and this means periodic tweaking of your SEO. Relevance is the foundation of search Read Blog…