There are many different techniques commonly used within SEO campaigns and some of these methods are considered ethical and some are not. The use of black hat SEO methods can result in your website being penalised by the search engines. Sites found to be using unethical techniques are punished with low rankings and some are Read Blog…

Every search engine optimisation campaign is different and must be developed based on the individual needs and circumstances of the business if ever going to be effective. However, there are three ethical search engine optimisation techniques that can be beneficial for all online companies in some way and which are highly recommended by SEO specialists. Read Blog…

Even though there is a considerable amount of information available advising against the use of black hat SEO methods, a number of businesses still end up running unethical SEO campaigns. Black hat SEO can be tempting for business owners because a number of the methods claim to be able to achieve good results easily and Read Blog…

Black hat search engine optimisation can be severely damaging to the reputation and performance of a business. Black hat SEO is frowned upon by search engines and by those working ethically within the SEO environment. It is often the case that business owners found to be using black hat SEO methods claim they were not Read Blog…

It’s probably your worst nightmare. You decide to try SEO on your site. You approach a professional SEO firm, as you’re aware of the technical nature of search engine optimisation. You pay for the SEO process and your site is put online, with the assurance that your rankings will soon appear. They do, but some Read Blog…

Doorway pages are those pages designed to draw users through a page into your site. Just as doorways can be prettified in the real world, doorway pages are done up to attract the attention of search engines and visitors, but are not places people can linger. These kinds of pages are on the edges of Read Blog…

There are plenty of professionals out there willing to use black hat techniques to boost the traffic of your website. These kinds of results can be tempting to go for, but, as any good SEO consultant will tell you, the effects are temporary and can harm you in the long run. With so many black-hat Read Blog…

The word ‘spam’ in spamdexing says it all. Spamdexing is quite simply the dark art of deception, loading the interent with spam. It entices traffic to a page using improper referencing techniques and methods which adds irrelevant keywords to a particular page, and the hiding them from internet users. Since the rise of the internet, Read Blog…