Everyone knows that websites need to look good. Of course they do. They need to be attractive and unique. They need some real visual flair that singles them out amongst thousands of competitors. However, good websites are obviously not just about aesthetics. No matter what your site features/sells/promotes, you will need to have text on Read Blog…

There was a small story we found on a website called ‘bigleadsports’ the other day that really got us thinking. According to a source at leading stateside publication, USA Today, they’re considering a move whereby they pay their writers annual bonuses dependant on how many page views their stories get. Of course, search engine optimisation Read Blog…

Google seem to have recently made some tweaks to their algorithm which should help to reduce the amount of spam returned results to a user when they search. Hopefully as a result, this will help to reduce the number of sites which have identical content to other websites. This is good news for those site Read Blog…

It’s been a few weeks since Google announced the rollout of its new indexing service “caffeine”. It’s been on the back of every SEO companies minds for months or even years when certain sites aren’t ranking or there are obscure websites ranking ahead of content rich SEO friendly sites. It was all about “caffeine”. Now Read Blog…

Having a detailed strategy in place for your search engine optimization campaign is key. Without this, your campaign could fall at the first hurdle. Simply diving straight into the complex practice of SEO will not provide you with the results you desire, so, preparing beforehand is crucial. Defining specifically what you want your search engine Read Blog…

You may not be aware of it, but there are a lot of ways you can control the Google Bot and the effect it has on your search listings. Two important methods of control you have is the crawl rate and parameter handling. The crawl rate of the Google Bot can be changed once you Read Blog…

Unique content is a must for any website whose owner wishes to improve its rankings. Without it, your site is not seen as important as a site with unique content. Google doesn’t know which site wrote the content originally, so it penalises both sites instead, so it’s your job to continually check your sites for Read Blog…

You’ve drafted your blog and decided to make it live. However there are some key checks you should do before you let it out into the internet and allow Google to crawl it. Blogs have been proven to be effective for providing regular fresh content to your website that drives more hits and visits. However Read Blog…