One of the hardest things about writing is objectivity. To an extent, it is easy to write if you have the right idea or an interesting topic, but distancing yourself from your work can often be the most difficult process. Admittedly, my struggle with objectivity has plagued my writing for many years, as no matter Read Blog…

  Blogging can be great for business. But in a world where everyone else seems to have a blog, how can yours make an impression in the results pages and bring more custom your way? There is no magical instant SEO solution. However, there are several key points to remember. Present Yourself Well Your blog Read Blog…

Writing e-commerce product descriptions can be tricky. Even the most talented of copywriters can easily end up with a generic paragraph and a couple of bullet points with keywords stuffed in, spouting about how X-product is available in this colour or that colour; is durable and withstanding; is affordable and efficient, etcetera, etcetera. In a Read Blog…

The best way to achieve SEO success is to work with a respectable search engine optimisation company. They will run an efficient SEO campaign for your business using the most suitable SEO methods available. However, a large number of business owners also get involved in their SEO campaigns and work alongside their SEO specialists. This Read Blog…

A colleague of mine passed me a link to a boagworld blog entitled “Why I Don’t Get SEO”. The bottom line is the author (one Paul Boag) does not understand why people invest in SEO, listing five reasons that are the source of his doubts. This is a reply to each of these five items, Read Blog…

Establishing your business as an authority is a great way to get yourself some free inbound links. When your users come to trust you, they won’t just keep coming back. They will bring friends with them. A lot can be done to boost your authority off-page, like answering questions in forums and leaving comments on Read Blog…

Although SEO is a relatively low-cost marketing tactic, some areas represent a significant investment for your business. Good quality content requires time, human resources and money, in a different combination for every business. With all that investment, it needs to work hard to prove worthwhile. It needs to go beyond your pages. Good content does Read Blog…

Malicious search engine optimization techniques are widely used in order for a website to gain a higher search engine ranking, or general online visibility for certain keywords. Regarded by the vast majority as “black-hat” and unethical, these techniques can, surprisingly, be unknowingly used, and innocent masses with crystal-clear SEO intentions can find themselves being penalised Read Blog…