What terms are your competitors using? This may seem obvious, but there are twofold considerations when looking at competitors targeted terms in their content. You can either choose to follow suit or buck the trend. If you follow suit, this may work out, competitors may well know what customers are looking for and that may Read Blog…

Comments are usually a sign of success. When a user ventures onto a site and see the lengthy discussion its Articles have prompted, they’re impressed. Busy comments sections tell a tale of popularity, relevance and success. This feeds further into the popularity of the site, in a sort of benevolent cycle. Having an open comments Read Blog…

When most businesses design a website, their focus is more on the task at hand than in thinking about a long-term content management strategy. Yet strategising for the long-term health of any business venture is usually a vital move. Without this kind of future planning, you may find your presently healthy website turns into a Read Blog…

The content surrounding products needs to satisfy different criteria to other web content. In other areas of a web site, you have a certain amount of flexibility with content. The content of your home page can reflect your business’ personality or be used to engage users. The content on product pages, however, needs to sell Read Blog…

You may have heard that online content is often similar to news content. This is particularly true of online press releases, but many other forms of online content have at least one thing in common with news writing. Like news, online content has to grab attention, and hold it just long enough for the reader Read Blog…

Content needs to flow at just the right place to draw your users in. The different types of content on a site all have ideal flow rates, some quicker than others. These need to be carefully controlled within the text in order to transmit information to the site’s users. Like many attempts at control on Read Blog…

Public relations, or PR, has been a major factor in business marketing for a very, very long time. It is one of those industries that grew naturally when individuals studied the operations of business. SEO is another profession that similarly grew out of study of the natural operations of business. Although the two industries do Read Blog…

There will be a target audience for every piece of writing. Some of these are quite specific. Business reports have the audience of business partners. White papers have an audience of technical and informed readers. Web copy has the specific audience of target users defined by the business, but needs to achieve more than that. Read Blog…