I had a client a couple of months ago who had a bit of a problem with his websites ranking for various keywords. The client was an online shop selling gadgets to the general public and also a separate online wholesale supplier for the same gadgets to retailers. They had two websites: one for general Read Blog…

In search engine optimisation, cloaking is essentially the process by which the search engines will be shown a different version of content to the end user.  So, you might click a link thinking you are about to visit a website that offers an illuminating and scholarly reflection on the early works of Fyodor Dostoevsky, only to Read Blog…

Anyone who has spent any time browsing search engine optimisation blogs and forums will know that duplicate content is often met with a great deal of fear and loathing by many SEO professionals.  Often the concept can be treated like a terminal fault for a website, with the slightest hint of content duplication bringing down the Read Blog…

In the past, one of the biggest issues we’ve had relating to duplicate content was from one single website; Domain Tools. Their website goes around crawling the web much like Google does, but they grab useful information such as your domain whois information, they scan your meta tags and tell you how relevant they might Read Blog…

Nobody likes to have their work copied, but inevitably it does happen to most websites at some point in their life. Unique content is an important key to any websites success in search engine listings. The reason behind this is the search engine uses content to determine how important the site is to its subject Read Blog…

Dynamic content can be a boon to a site. It allows you to address individual user needs, keep your content fresh-looking, and basically do a lot that static content just can’t do. The major problem dynamic content presents for most sites is that the URLs produced for dynamic content are not friendly to the search Read Blog…

Imagine leasing a new space for your business. The dimensions are perfect. The rooms are perfectly laid out to appeal to your target market. You arrange your stock carefully and your paths are guaranteed to lead people to the items they are most likely to buy. You put a well-designed sign in the window and Read Blog…

Google considers duplicate content to be “substantive” blocks of text within a single domain or across multiple domains that are either completely identical or are “appreciably similar”. Duplicate content is generally a bad thing as some use it as an attempt to influence search engines into giving stronger rankings to pages. This is bad for Read Blog…