You may have already heard that last Monday (7th Feb 2011), Google announced on the Google Webmater Central blog that you can now link your Google Analytics account with your Google Webmaster Tools account. View the blog over here: http://googlewebmastercentral.blogspot.com/2011/02/linking-google-analytics-to-webmaster.html Although the reasons for why you should put the effort in to integrate the two Read Blog…

Most webmasters have probably heard of Analytics but never bothered to find out what it is or how it can help them. Google Analytics is a very powerful tool when you understand how to use it to your advantage. Not only can it help you track visitors, it can also track their trends, their browser, Read Blog…

Google Analytics is a free service from Internet giant Google. It allows webmasters to track information such as page views, traffic sources, pay per click performance, ecommerce tracking, conversion tracking and more detailed information such as the location of visitors and what browser they are using. It is an invaluable tool for those with an Read Blog…

You won’t really know if your search engine optimization campaign (or your SEO company) is successful or not unless you set goals and measure your website performance against those goals. This article will show you the proper way to do your metrics. Set your goals Don’t simply state that your goal is to have as Read Blog…

Not that long ago web analytics weren’t considered a necessity.  With the advent of the internet driving more and more business successes web analytics have found their place. Today they need to provide more than just an insight into how successful a campaign s or how healthy a website is. When web analytics first hit Read Blog…

Web analytics is a crucial part of an SEO campaign. In simple terms, web analytics is a tool used to measure, collect and analyse data. These tools also report this data so that you can make integral decision about the way in which your site is optimised. There are two types of web analytics and Read Blog…