A right to be found? Well, if you’ve published something online then surely common sense dictates that people will find it, that they may have an interest in a particular topic and come across it in a search engine. Google certainly thinks so, claiming it acts as an intermediary between people and content. “Requiring intermediaries Read Blog…

“Google will take action against domains that try to rank more highly by just showing scraped or other auto-generated pages that don’t add any value to users.” So says Google’s webmaster guidelines anyway. Charles Arthur from The Guardian’s technology blog though had this to say about scraper sites on January 4: “The only value those Read Blog…

Google announced a new site yesterday, www.boutiques.com. The aim was to provide a unique and personalised shopping experience that no other site online today provides. The idea was to get fashion designers with great taste to pick and match various clothing and accessories together to give the best possible match. The idea is sound, but Read Blog…

Most webmasters have probably heard of Analytics but never bothered to find out what it is or how it can help them. Google Analytics is a very powerful tool when you understand how to use it to your advantage. Not only can it help you track visitors, it can also track their trends, their browser, Read Blog…

Sitemaps are an important Search Engine Optimisation tool and Google have recently announced an addition to their sitemap algorithm that allows you to add video and images, plus mobile URL’s and geo information. You can now create a single sitemap that contains all of this information so your visitors can be served the best possible Read Blog…

Sitemaps are the best way to inform search engines the presence of pages on your website. They are designed so the robot does not have to crawl your website for links itself, instead it can utilise the contents of the sitemap file so it instantly knows about any page of your website contained within the Read Blog…

You may not be aware of it, but there are a lot of ways you can control the Google Bot and the effect it has on your search listings. Two important methods of control you have is the crawl rate and parameter handling. The crawl rate of the Google Bot can be changed once you Read Blog…

Most people will have no idea where in the world the server hosting their website is hosted, but it does have a substantial influence on search engine results. This combined with your domain name suffix (.com, .co.uk, etc), can determine which geographical version of Google your results will best appear in. If you have a Read Blog…