Articles don’t look the same way to SEO experts as they do to the normal reader. The experts’ knowledge of search engine optimisation factors, internet user behaviour and formatting elements means that to the expert eye, internet content appears more as a series of building blocks than a cohesive whole. When an SEO expert composes Read Blog…
Headline Acts: Composing SEO Titles and Subtitles
February 10th, 2010 by Jon
SEO and Headlines: Finding your Audience
January 24th, 2010 by Jon
There will be a target audience for every piece of writing. Some of these are quite specific. Business reports have the audience of business partners. White papers have an audience of technical and informed readers. Web copy has the specific audience of target users defined by the business, but needs to achieve more than that. Read Blog…









