Word of mouth marketing is a very old marketing method. In the real world, word of mouth is like gold. Businesses actively campaign to generate word of mouth recommendations from their customers because other customers will flock toward them. Marketing studies have shown that word of mouth recommendations are the most trusted form of advertisement, Read Blog…

You may have heard that a site’s home page is its face. It’s even more important than that. While people may be willing to look beyond the face and into the personality of a person, very few people are willing to look beyond a boring home page. No, the home page of a site is Read Blog…

Without web analytics it would be difficult to measure statistics or analyze visitor behaviour. It is a way to determine data in terms of profit, sales and market share or market interest. Web analytics is the tool used for collecting data and analyzing it. It can be used to analyze market trends or it can Read Blog…

A lot of the mystery around search engine optimisation comes from the attitude that it is a science. There is a general feeling around SEO that if you could just get the equations right, everything would fall into place. The difficulty is, although sometimes equations do work, they won’t work for long. Search engines actively Read Blog…

Many website owners think that SEO is a magic remedy for all their problems. They think that they can give their website a dose of SEO tonic and all will go well. Unfortunately it does not work that way. Optimization is a long and hard struggle to the top and the you have to fight Read Blog…

It might seem sometimes that SEO is a one-string violin, concentrating all its energy on achieving harmony in one search area. A wise SEO strategy, however, allows for diversification of keywords between pages. This means that your search engine optimisation is able to have a different focus for each page, planning for different pages to Read Blog…

ROI of Return on Investment is not hard to understand. It is simply the amount of revenue generated against how the amount invested. Knowing this figure provides an invaluable means to rate how successful one is at marketing or generating an income. The calculation is as follows: Revenue divided by expenses. The difficult comes in Read Blog…

Being Afraid Of Search Engine Optimisation Most people have a general fear of anything that has to do with computers and technology. It all seems so complicated and so they feel intimidated to even try certain things. The same goes for search engine optimisation. It sounds really technical and many people are under the impression Read Blog…