Last week I posted a blog on using advanced operators to locate linking opportunities, and in one the definitely legitimate and not faked comments that the blog received, I noticed that someone had asked if I had an example of how I would outreach to webmasters in order to get a link.  Well…I’ll certainly try Read Blog…

I’ve been thinking for some time now that link building is in danger of becoming a lost art, like cartography, whittling, or good driving.  The plethora of automated submission and profile creation tools, and an over reliance on social bookmarking and directory submissions have meant that many new internet marketers never build links by hand, and Read Blog…

A colleague sent a link to a blog post around this morning regarding what he thought was a shameless link building tactic. It was slightly shameful in the sense that rather than going out and doing the work, this editor had simply asked the audience to do the work for him. Now you might ask Read Blog…

We have known for some time now that social media activity is influencing the SERPs directly.  Matt Cutts has confirmed this in a previous Google video where he also made some interesting points about how exactly social engagement is factored into the ranking algorithm.  Perhaps the most telling suggestion he gave was to think of social Read Blog…

So here it is, the final instalment of my ‘skills’ blogs. So far we’ve covered SEO, link building and social media marketing, and in this section I’m going to discuss the skills needed to be an SEO copywriter. The pressure’s really on with this one because technically this is a piece of SEO copywriting so Read Blog…

Link building is a process that is central to SEO success.  Although it has been reported that links are not as important as they once were in achieving a high ranking in the SERPs, a diverse and authoritative organic link profile is still essential for businesses looking to improve their online visibility.  However, it could be Read Blog…

Link building is still a process integral to any search engine optimisation campaign.  While the school of thought that social media marketing is the new link building is relatively well established, there is still a place in all SEO campaigns for modern link building. There is no harm in using directory submissions as the foundation for Read Blog…

There is nothing more important for websites and online brands looking to increase their online visibility than regularly posting fantastic content.  The most obvious, natural way to do this is through maintaining a blog either on your website or on a separate microsite. I am a big advocate of companies looking to increase their visibility online Read Blog…