There is nothing more important for websites and online brands looking to increase their online visibility than regularly posting fantastic content.  The most obvious, natural way to do this is through maintaining a blog either on your website or on a separate microsite. I am a big advocate of companies looking to increase their visibility online Read Blog…

Here we are, the end of the ‘What is the Internet’s Favourite Animal?‘ saga.  I admit it’s been an emotional roller coaster, but if you can bear to stick through this last article I guarantee you’ll know everything you need to know about linkbaiting.  With the research, title and content covered – there’s only one more Read Blog…

For those of you who regularly read my blog posts, you’ll know how I often bang on about search engine optimisation being an ever-changing environment.  In my defence, it is – the old cliche, ‘change is the only constant’ certainly applies to the SEO industry.  However, there are certain things in SEO that never change, and Read Blog…

In the previous iteration of this blog series I discussed the theory behind the research that needs to go into a linkbaiting article.  I also revealed a few tips and tricks that can be used to really add depth to the research you are conducting.  In this entry I’ll cover something seemingly innocuous, but which is Read Blog…

The lynx…Once you’ve dragged yourself back up onto your chair and wiped away the tears of joyful hilarity from your eyes I’d like to share an article with you about link building.  The observant readers of this blog will have noticed that I haven’t made that perfectly clear in the title, and they’re right, but that’s Read Blog…

The simple answer is yes – and Google have been able to index PDF files since 2001.  However, a question that is often asked is to what extent can they can be crawled by the search engine bots due to them being non-HTML files. The advanced Google bots are not halted by such obstacles, so fortunately Read Blog…

Recently I published a blog post about the key skills an individual needs work in search engine optimisation.  With the increasing expansion of the SEO industry and the opportunity for employment that is made available by this growth, I thought it might be worthwhile developing this series of blogs by writing about the skills needed to Read Blog…

A couple of weeks ago I posted a blog called ‘Social Network: Snog, Marry, Avoid?‘ in which I highlighted some of the potential pro’s and con’s that become apparent when a social network is used to promote a business.  I thought it might be valuable to revisit some of the concepts addressed in that article in Read Blog…