A couple of weeks ago I posted a blog called ‘Social Network: Snog, Marry, Avoid?‘ in which I highlighted some of the potential pro’s and con’s that become apparent when a social network is used to promote a business.  I thought it might be valuable to revisit some of the concepts addressed in that article in Read Blog…

In terms of Search Engine Optimisation, guest-blogging is a resourceful means of networking with other individuals, potential clients and companies in your industry within the blogosphere; potentially creating a readership and increasing traffic to your own blog. Increasingly, however, guest-blogging is being used solely for building links. Rather than focussing on creating an insightful contribution Read Blog…

SEO & social media have long been considered separate entities, with one being wholly concerned with the rankings on search engines, and the other used for conversational purposes. Social media and SEO can, however, work very well together. It is becoming ever more apparent how important social media is in a company’s marketing strategy. Social Read Blog…

What do you do when you’re bored and are looking to spend some time online? Most people’s destination of choice is usually an entertainment website of some sort to whittle the hours away. Not so in January, though. In 2011, according to Experian Hitwise, social networking websites became the most popular destination for searchers for Read Blog…

No word of a lie, we’re convinced we’ve seen more and more Ocado vans frequenting our street lately! It makes sense, too, as the latest noises coming out of Ocado are that the company is forecast to make massive improvements on its initial losses when it reports its first annual results as a quoted company. Read Blog…

A search in Google for the term ‘Olympics’, carried out on Christmas Eve 2010, had the website for London 2012 cemented in first position, with Wikipedia taking the silver medal and the official Olympic.org website going home with the bronze. A very impressive performance from the home nation, especially considering there’s very little in the Read Blog…

Yahoo! has been there since the beginning. If it walked into a bar then everybody would know its name – but fewer and fewer seem to be willing to buy it a drink. Four per cent of its workface are set to be laid off according to Reuters, which will roughly work out as 600 Read Blog…

When running an online business, how you spend your money is of great importance. Increasing numbers of businesses are developing search engine optimisation campaigns and have to dedicate some of their budget to this. SEO does not have to be expensive and can produce impressive results even without spending a fortune. However, there are some Read Blog…