Links count for a lot when it comes to search engine optimisation. Usually an inbound link seems like a gift to a site. Sometimes, it’s more like a curse. Too many bad links can cost your pages ranking points. A lot of the problems in the SEO community come from the desperation to build good Read Blog…

If you’re very far along in your SEO plan, you’ll have realised that optimising for the search engines is just a part of what is available to you. Search engine optimisation these days involves much more than addressing the search engines directly. In order to maintain your ranking in the long term, it’s important to Read Blog…

It’s been quite a while since Twitter put nofollows on all user-embedded outbound links, and bloggers all over the world are still furious. Part of this fury comes from each fresh blogger that discovers that the move happened. Part of it is a disappointment that big socially grounded sites are behaving in a way that Read Blog…

If you’re engaging in any social media campaign, it’s likely that one of your primary objectives is to post your site’s links. Facebook campaigns are no different. After you’ve built your profile, it’s time to start looking at where you’re going to send out your links to get the best exposure on Facebook. The status Read Blog…

There has been a bit of confusion about whether there is any way around ‘nofollow’ attributes. Even though some of the big open-source or community sites like Wikipedia have long since applied nofollows to all of their outbound links, there are still plenty of hopeful conversations out there. They are usually along the lines of Read Blog…

As with anything in search engine optimisation, the benefit of inbound links is not easily understood. Many businesses have made mistakes because of the misunderstanding that any link is a good link. Although it often seems that a site + links = better ranking, the equation isn’t that straightforward. And, like many things in SEO, Read Blog…

Links are an incredibly important part of SEO, but one of the hardest things to obtain. A lot of SEO can be performed within your site, where the hard work is under your control. Obtaining high quality links, though, involves convincing other people to do what you want them to. This is just as difficult Read Blog…

There are around twenty opportunities for your site on the first page of the search engine results pages. Some of these are paid links. At least one is the one you aim for – your high-ranking optimised page for that keyword. That leaves eighteen or so other places on the page that your target user Read Blog…