The way most experts talk about keywords can make them seem like solid entities. A site performs research, chooses its keyword list and optimises for those words. Everything seems to be sorted quite neatly. What every site needs to realise is that keywords shift and change, in some industries quite swiftly. SEO experts often debate Read Blog…

Keyword stuffing is an undesirable SEO practice which many search engines consider as being a black hat technique. Google refer to it as loading a webpage with keywords in order to influence their rankings. They believe that it affects a users experience negatively which in their books does more harm to rankings than good. They Read Blog…

There is no end to the limits allowed in ethical and technical techniques in the fight for Search Engine Optimization rankings.  Yet many webmasters still practice Black Hat techniques and get either temporarily or permanently excluded from search engines.  Search engines have to consistently provide accuracy and relevancy in their search engine results.  Unethical practices Read Blog…

There may be many reasons why you are falling behind in rankings. If you are tired of seeing your competitors streaking ahead of you then you may have to start fighting harder. Viable reasons for website not making rankings Your website could be new. New websites have a notoriously harder time getting indexed because many Read Blog…

There are unfortunately many ‘don’ts’ in copywriting for optimisation. Yet far too many websites fall pray to the bad habits of copywriting and their business suffers because of that. SEO copywriting is all about balance. When you copy write for SEO you have a human audience and you have the search engines to please. If Read Blog…

Blogs are becoming ever more popular as an extra marketing tool on websites, and it’s easy to understand why. Not only do blogs provide constant fresh content, which is useful for attracting the attention of search engines, they attract regular viewers because they provide information on your business and industry. However, because blogs are promoted Read Blog…

Visual maps are incredibly helpful when planning anything, whether it be a website or a career path. When a director wants to make a film, they story-board the script by breaking it down into understandable chunks to help them plot the course of the themes of the film. When you want to create a website, Read Blog…

At some point in your business, you will need some form of online advertising. You may think that your website is advertising enough when in actual fact; a website can easily get lost on the World Wide Web without anyone even noticing it. This is where a marketing tool could really benefit your company. There Read Blog…