First of all, it is probably prudent to establish the fact that Meta tags are unfortunately not going to guarantee 100% certifiable search engine optimisation success. In fact, with the exception of the title tag, Meta tags are a very weak signal in terms of directly influencing the SERPs. The main value that can be garnered Read Blog…
Making the most of Meta Description Tags
July 13th, 2011 by Rory
Google’s PPC Mistake, and the Need for Pay Per-fection
January 29th, 2011 by John M
We had something of a surprise on Thursday when we searched for ‘AdWords’ in Google. We like surprises, but we’re not sure if this was a pleasant one or not. If you’re a regular visitor to our site, you’ll know that we’re based in the United Kingdom. So why on earth are we getting results Read Blog…
Putting SEO in a Box
January 21st, 2010 by Jon
SEO doesn’t slot in easily with most business thinking. Although it’s closely related to marketing, it’s not exactly like marketing. It is kind of part of your website maintenance, but not really. Search engine optimisation just doesn’t fit in easily with other business boxes. It’s a whole new box. Part of the reason for this Read Blog…
Saturating The Market: Strategic SEO
January 7th, 2010 by James
Search engine optimisation achieves results in a number of ways. There are techniques implemented throughout a site, and moves made outside of the site, which add up to boost the site’s ranking. No one technique can work on its own. Every site requires several approaches to its SEO to succeed. This multi-faceted approach can benefit Read Blog…
SEO: Analyse This
January 5th, 2010 by Jon
Everything’s done: you’ve worked hard to overhaul your content, clean up your code, solidify your architecture and insert search engine optimisation techniques neatly throughout your site. Your pages have gone live, and the first few tense weeks have passed. Results will soon be coming in, but will you be able to understand them? This sounds Read Blog…
