Ever wondered exactly how important your site’s address is to your site’s success? You might have changed to search engine-friendly URLs as a part of your SEO efforts, but studies have shown that your domain name can have an impact on every form of traffic for your site. Your search engine optimisation consultant is likely Read Blog…

Every time the search engines alter their algorithms, a collective gasp runs around some of the search engine optimisation industry. Is this, finally, the end? Is the heyday of search engine optimisation over? For such a technical industry, the SEO community has a penchant for drama. Again and again, doom has been declared but no Read Blog…

It’s a question almost every business asks their SEO company. Exactly how long will it take for my improved results to come flowing in? It’s not an unreasonable question, nor is it unexpected. The answer, which has to always be ‘it depends’, is invariably frustrating. Why can’t SEO professionals pin their craft down with more Read Blog…

There is this classic thought experiment that goes: if a tree falls in the forest and nobody is there to hear it, would it make a sound? A similar question can be raised about your site amidst the forest that is called the Internet: does it really exist if nobody can find it? Having your Read Blog…

Keywords are possibly the most misunderstood aspect of search engine optimisation. They play a major role in drawing traffic to a site, yet they are frequently under- or over-used, stuffed into content like tinsel on a tree, pulled out of content with garish and illogical font schemes, and generally abused. They are the most common Read Blog…

It’s possible to interpret search engine optimisation in a bad light. After all, SEO involves implementing techniques on your site to ‘trick’ the search engines into promoting your site. From the search engines’ perspective at least, SEO is all about finding underhand ways to weasel a way into a better ranking. One thing that is Read Blog…

Companies have been using blogs to boost their online content for a few years now. A blog attached to your website is a great way to feed fresh content onto the site while at the same time as building a sense of community and a relationship with your users. Unfortunately, the business side of things Read Blog…

A business that goes through the process of search engine optimisation is a business that knows the importance of website planning. SEO involves careful research, even more careful implementation, and careful plotting of results as the search engines take note of the changes. Fresh content has been established as an important factor in a site’s Read Blog…