Malicious search engine optimization techniques are widely used in order for a website to gain a higher search engine ranking, or general online visibility for certain keywords. Regarded by the vast majority as “black-hat” and unethical, these techniques can, surprisingly, be unknowingly used, and innocent masses with crystal-clear SEO intentions can find themselves being penalised Read Blog…

There is a distinct and potentially significant tension between writers and SEO experts on the subject of titles. Writers quite naturally want a title that will appeal to readers, hooking them into the story that follows. Search engine optimisation experts want the same thing, but know that this cannot be achieved unless the page ranks Read Blog…

The English language is a very powerful thing. Used well, it has the ability to provoke every emotion or invoke any image with a high degree of accuracy. People make use of this remarkable ability when performing searches. The SEO industry also has to make use of the power of language in choosing and responding Read Blog…

Search engine optimisation isn’t always sheer pleasure. Sure, it involves a lot of learning and a business gets a large return on the time it invests, but the upheaval of overhauling your entire site isn’t necessarily unadulterated fun. In fact, a lot of businesses shy away from search engine optimisation because it is sometimes a Read Blog…

No business campaign gets very far without research. Before going on a car trip, you make sure that you have everything you need on board and that you’re heading in the right direction. Before launching a business campaign, you ensure you have sufficient information to see the way ahead. Research can ensure you don’t make Read Blog…

Despite a long and successful history, search engine optimisation still has many detractors. Many businesses see the results of paid advertising and compare them unfavourably to SEO. This is a mistake, because really the businesses are comparing two different things. The difference between SEO and other types of marketing isn’t just apples and oranges. It’s Read Blog…

Customer feedback has recognised advantages. First and foremost, it lets you know how your business is doing. It alerts you to any problems and helps you to soothe ruffled feathers. It gives you hints for improvements, and gives you an insight into the customer side of your industry. In many ways, customer feedback is just Read Blog…

These days, most web pages feature objects of one kind or another. It could be a PDF, a video, or even a basic image. Objects are what can make a page more interesting. They do, however, present some difficulties when it comes to search engine optimisation. Whether it’s because they are sourced from off the Read Blog…