Facebook is preparing to go public, marking a momentous occasion in the relatively short history of this ground-breaking, disruptive and controversial company.  The social network are expecting to raise around $5 billion in initial investment, a figure that is in line with some of the largest Initial Public Offerings (IPO) in the history of technology.  As Read Blog…

There is nothing more important for websites and online brands looking to increase their online visibility than regularly posting fantastic content.  The most obvious, natural way to do this is through maintaining a blog either on your website or on a separate microsite. I am a big advocate of companies looking to increase their visibility online Read Blog…

I have spoken in the past about how the major search engines, notably Google and Bing, have made clear their desire to become search engines of verbs rather than of nouns.  For those that aren’t as geeky about grammar as me, nouns are naming words attributed to people, animals, places, things and other abstract ideas. Verbs, Read Blog…

For those of you that follow any search engine optimisation blogs, or just SEO in general, then you will know of the bounce rate metric.  It sounds like a very innocent measurement, but in reality it can become the bane of a webmaster or SEO programmers life as they rack their brains thinking of ways to Read Blog…

Search engine optimisation is incredibly complex. There are so many strategies, techniques and tactics that can be employed to help organically improve a businesses search engine visibility that it can be easy to forget some of the basic principles that are equally as essential.  In this blog I’ll discuss a few of those basic principles that Read Blog…

One of the best things I have found about working in search engine optimisation and internet marketing, is that you come to really come to appreciate the great ideas and innovations on the web that might pass by people whose understanding of SEO is relatively limited. I was recently shown a blog hosted by Starbuck’s Read Blog…

I know what you’re thinking, not another ‘Search Plus Your World‘ article!  It’s true that that the blogosphere has become over saturated with commentators analysing the update from every angle you could possible think of.  Is it a positive move?  Is it anti-competitive? Is it an attempt to get Facebook investigated for privacy violations? Is it Read Blog…

Whilst there is much more to making your site successful than writing content, the vast majority of your visitors will notice if you gloss over it. At the very least, content should tell the reader where they are and what they can expect to find within your site. Beyond that? Well, that really is up Read Blog…