Over the past month or two there have been several significant changes made to the Google algorithm that have the potential to affect how search engine optimisation is practiced and maybe even user behaviour on the search engines.  In a recent post at their blog, Google’s chief spam combatant, Matt Cutts, disclosed ten recent algorithm changes Read Blog…

Earlier this week Google announced a significant update to their search engine algorithm that has the potential to affect some of the work that search engine optimisation agencies have done for their clients.  The changes are designed to specifically influence questions that relates to freshness such as trending topics, upcoming events, current reviews and breaking news. Read Blog…

In a 125-page document leaked last week, which has subsequently been removed, the guidelines that Google’s Quality Rater’s use to determine the quality of a website.  Roughly three and a half years ago a similar document was released and eagerly dissected by SEO‘s keen to peek under the bonnet and into the engine that drives Google Read Blog…

Google has announced a spring clean of its services in support of Google+.  Ten of the peripheral products it hosts are to be shut down in a bold move that has been closely analysed by the search engine optimisation and social media marketing communities.  The move has indicated a streamlining of the company that has been Read Blog…

It could be argued that even today there are still those in the search engine optimisation community that are far too preoccupied with PageRank.  This preoccupation is then reflected in the way that people who might want to invest in SEO services interpret the industry.  While PageRank is undoubtedly significant for SEO, it is important not Read Blog…

Video search engine optimisation is still a practice in relative infancy.  However, with the increasing availability and access to high-speed internet connections with high-bandwidth there is potential to expand content creation and sharing through another medium.  A range of content can contribute to a successful SEO campaign, but video content like all other forms of web Read Blog…

Landing page optimisation, or conversion rate optimisation as it is sometimes known, is an integral part of internet marketing, and more specifically search engine optimisation.  Essentially, it is the practice of testing variations of a webpage or variations of elements on a section of a webpage in order to see which combination generates the most conversions. Read Blog…

Eric Schmidt drew his time as Google’s Chief Executive to a close yesterday, making way for Larry Page to take over in his place. He has a lot to live up to – one of Eric’s last acts was to announce a leap in the company’s annual profits to $10.8billion. There’s no denying though that Read Blog…