Quality content is crucial to search engine optimisation – if you’ve been reading this SEO blog for any time, you will know that I have tried to reinforce this point at every possible opportunity. One area I haven’t covered in as much detail is how guest blogging specifically, can be used to improve the impact of Read Blog…

If you spend any time at all reading SEO blogs, you’ll be familiar with the bourgeoning concept of AuthorRank.  It’s not yet clear how exactly AuthorRank is handled by the search engines, and how it affects rankings, but there is a lot of speculation that in the future it’s going to be an important feature of Read Blog…

From time to time, I find myself browsing some of the Google patents covered by SEO By The Sea in an attempt to further my knowledge of modern search engine functionality.  While looking at some of these patents I often find myself in a state of perpetual befuddlement that I imagine is similar to how a Read Blog…

In the first part of our guide about website performance optimisation we showed that although many site performance improvements focus on the HTML of the website, this only accounts for about 0-20% of the overall page response time, while next blog I published listed our 5 favourite website performance tools. Therefore, the most logical tactic Read Blog…

In search engine optimisation there are many variables which might affect an SEO strategy.  They can often be separated into two categories – environmental factors within the searchable web ecosystem and business dynamics relating to the resources and current circumstances of the company investing in SEO. In this blog I’d like to focus on SEO for Read Blog…

Building a website can be a huge undertaking, particularly if it is a large scale site with a complex taxonomy, hundreds or thousands of pages and a high potential for duplicate content creation.  It is no surprise then that there is the potential for some smaller details to be looked over when the launch time comes Read Blog…

I’m pretty sure that nearly every pun related to Google’s Panda algorithm update has been made in numerous search engine optimisation blogs scattered across the web.  Thankfully, I won’t even attempt to add to that woeful collection, but instead I’ll focus on offering some advice on reviving websites that have been negatively impacted by Panda.  First Read Blog…

One of the most fascinating things about working in search engine optimisation, and internet marketing on a broader scale, is the constant need to adapt.  There is not one finite SEO strategy that will work time after time.  Every SEO professional will have their own methods that are more likely to prove successful, but the context Read Blog…