There is nothing more important for websites and online brands looking to increase their online visibility than regularly posting fantastic content.  The most obvious, natural way to do this is through maintaining a blog either on your website or on a separate microsite. I am a big advocate of companies looking to increase their visibility online Read Blog…

The start of a New Year marks a time when significant voices within an industry begin making their predictions for the next twelve months within said industry.  This is very much the case in search engine optimisation, and numerous ideas and theories have already been put forward about what 2012 holds in store for SEO.  One Read Blog…

A lot of people who aren’t interested in search engine optimisation might not realise the quantity of products that Google offers outside search.  Google spend a lot of time developing new and innovative features to strengthen their hold on the search engine market and advertising, that generates the majority of their revenues.  They also build and Read Blog…

In the first few days of 2012, the SEO community has gathered to give a great big collective Nelson Muntz-ian ‘HA-HA’ directly in the face of Google as they ended up having to penalise themselves for violating their own guidelines. In a seemingly misjudged advertising campaign, Google purchased some video ads publicising their Chrome browser.  Read Blog…

With it coming up to the New Year, I thought it might be nice to look back on some of our favourite Google Doodle’s from 2011.  First of all, we’ll look at the first ever Google Doodle and see how the concept of the ‘Google Doodle’ that came to fruition within the search engine optimisation world. Read Blog…

Search engine optimisation has the potential to be an incredibly complex subject, and one of its most complicated features is the way the search engines crawl the internet and index information.  The most basic way to describe the process is that the search engines use ‘Spiders’ or ‘Bots’ to crawl the web by traversing links and Read Blog…

A recent document leaked throughout the search engine optimisation community revealed the procedures that Google’s Quality Raters must go through to attach a relevance and quality rating to a website.  I thought it might be helpful to produce a blog where we analyse some of the rating categories in a bit more detail so people can Read Blog…

The title tag is a piece of HTML code that essentially acts as, well, the title – indicating what the website is about to the search engines and users.  In terms of keyword placement, the title tag is one of the most important signals that the search engines use to determine the relevance of a website.  Read Blog…