There is nothing more important for websites and online brands looking to increase their online visibility than regularly posting fantastic content.  The most obvious, natural way to do this is through maintaining a blog either on your website or on a separate microsite. I am a big advocate of companies looking to increase their visibility online Read Blog…

Whilst there is much more to making your site successful than writing content, the vast majority of your visitors will notice if you gloss over it. At the very least, content should tell the reader where they are and what they can expect to find within your site. Beyond that? Well, that really is up Read Blog…

Over the past month or two there have been several significant changes made to the Google algorithm that have the potential to affect how search engine optimisation is practiced and maybe even user behaviour on the search engines.  In a recent post at their blog, Google’s chief spam combatant, Matt Cutts, disclosed ten recent algorithm changes Read Blog…

The title tag is a piece of HTML code that essentially acts as, well, the title – indicating what the website is about to the search engines and users.  In terms of keyword placement, the title tag is one of the most important signals that the search engines use to determine the relevance of a website.  Read Blog…

Everyone knows that websites need to look good. Of course they do. They need to be attractive and unique. They need some real visual flair that singles them out amongst thousands of competitors. However, good websites are obviously not just about aesthetics. No matter what your site features/sells/promotes, you will need to have text on Read Blog…

If you are running a search engine optimisation campaign or working with professional SEO consultants, you will quickly see a large amount of content needs to be continuously produced on behalf of your business. It is this content that gets your business noticed, gets others interested in what you can offer them and gets them Read Blog…

In search engine optimisation, there is a considerable amount of information about the techniques which can help your business to develop its brand within the online community and help it to improve its rankings too. The advantages of these techniques are often highlighted and the negative consequences if these methods are used incorrectly are often Read Blog…

Social networking websites provide business owners with the ideal opportunity to interact and communicate with their target audience. Site owners can share and gain valuable information when using websites such as Facebook and Twitter. In order for information to be shared with potential customers, their attention must first be drawn to the social networking posts Read Blog…