Facebook Insights is an app developed by the good programmers at Facebook to help Facebook Page owners analyse the metrics regarding the content they publish on their respective walls.  In this blog, I’d like to explore how this data can be used to benefit search engine optimisation efforts, and specifically how it can improve social media Read Blog…

Hopefully you’re finding this series of blog posts on linkbaiting useful – but this is probably going to be the most important entry.  We have already covered linkbait research and how to choose a suitable linkbait title, and in the previous article I asked what follows the title – well, the answer is simple: The Content Read Blog…

If your business publishes a blog, how important is it to keep writing fresh posts? Well, various factors come into play here. On one level, you have the search engines: blogging regularly keeps fresh content on your site for search engine spiders to feast on, helping boost or maintain your place in the SERPs (when Read Blog…

Due to the rise of the internet over the past fifteen to twenty years, this technological phenomenon has sparked a more active audience who want to express their opinions, share their beliefs and comment on issues close to their heart. Therefore, the blogging world is tough, and if you want to stand out from the Read Blog…

Everyone knows that websites need to look good. Of course they do. They need to be attractive and unique. They need some real visual flair that singles them out amongst thousands of competitors. However, good websites are obviously not just about aesthetics. No matter what your site features/sells/promotes, you will need to have text on Read Blog…

Many businesses operate purely through a website these days, and many shops, for example, sell products online as well as in their stores, which they usually promote via store locators on the site. A website is often the first port of call for many customers when they first hear of your business (whether through advertising Read Blog…

In search engine optimisation, there is a considerable amount of information about the techniques which can help your business to develop its brand within the online community and help it to improve its rankings too. The advantages of these techniques are often highlighted and the negative consequences if these methods are used incorrectly are often Read Blog…

When running an SEO campaign, a massive amount of content needs to be produced and continuously created. This content will feature on your website and also in various other online locations. You will want to attract interest with this content, inform others about your business and make those reading it want to further explore your Read Blog…