When running an SEO campaign, a massive amount of content needs to be produced and continuously created. This content will feature on your website and also in various other online locations. You will want to attract interest with this content, inform others about your business and make those reading it want to further explore your Read Blog…

‘Super Cali Go Ballistic, Celtic Are Atrocious’ – what a mouthful! This is one of the most well-known puns printed in the last decade and helped The Sun to shift more copies than it bargained for after a superior Inverness Caledonian Thistle side beat a woeful Celtic team 3 – 1 in the Scottish Cup, Read Blog…

Lists can be a great way to draw your site users in. The very form of the list suggests that the topic has been sorted into a kind of order, and therefore will be easier to understand. Lists also have a very distinctive image pattern which catches the eye as soon as the page is Read Blog…

Creating and posting fresh content on a regular basis is one of the standard tactics of SEO. Providing this constant content is a severe drain on resources, and one of the major drawbacks of this tactic. However, don’t worry because scheduling technologies may be the answer to your problems. The problem If you’ve just hired Read Blog…

Even to SEO experts, keywords are a mere tool, one of many that can be used effectively to achieve internet goals. The SEO world is full of instructions, but experts are wary of philosophising about the behaviours underlying SEO. Sometimes, examining underlying ideas can help a business owner understand search engine optimisation better. This leads Read Blog…

Journalism is on the ropes. The industry is facing heavy pressure and challenges from a number of sources in light of the recession, mainly an oversaturation of bloggers offering their own opinions on stories and events to the loss of revenue generated by newsstand prices. Rupert Murdoch is trying to counteract this by charging people Read Blog…

SEO copy is one of those contentious things which can divide opinion.  Is it really necessary to write targeted SEO content? Are on and off page SEO techniques using optimised copy really effective?  Isn’t it just spam?  I believe that the very much maligned and misunderstood art of effective SEO copywriting is something which can Read Blog…

You may have heard that online content is often similar to news content. This is particularly true of online press releases, but many other forms of online content have at least one thing in common with news writing. Like news, online content has to grab attention, and hold it just long enough for the reader Read Blog…