In the previous iteration of this blog series I discussed the theory behind the research that needs to go into a linkbaiting article.  I also revealed a few tips and tricks that can be used to really add depth to the research you are conducting.  In this entry I’ll cover something seemingly innocuous, but which is Read Blog…

Recently I published a blog post about the key skills an individual needs work in search engine optimisation.  With the increasing expansion of the SEO industry and the opportunity for employment that is made available by this growth, I thought it might be worthwhile developing this series of blogs by writing about the skills needed to Read Blog…

Microsoft were speaking at this year’s International CES show and, as shown in this tweet from TechRadar at the time, you had to like their page on Facebook for access to exclusive content: Microsoft had the honour of presenting the first official keynote to open the exhibit, and give their views on the kinds of Read Blog…

“Google will take action against domains that try to rank more highly by just showing scraped or other auto-generated pages that don’t add any value to users.” So says Google’s webmaster guidelines anyway. Charles Arthur from The Guardian’s technology blog though had this to say about scraper sites on January 4: “The only value those Read Blog…

Links to your website help web crawlers and potential customers find your web pages. Only high quality links are beneficial for online businesses when using links as part of their search engine optimisation campaign and this type of link building can be challenging. There are three simple ways to build quality links to your website. Read Blog…

Businesses can run a search engine optimisation campaign for a number of different reasons. A number of businesses running an SEO campaign are doing so because they hope to develop their brands further within the online community. Doing this can have many advantages for a business including getting it noticed, building respect for it and Read Blog…

Due to my regular contact with our clients and potential clients there is one subject that is never far from the conversation, link building. With more and more website owners learning the basics of SEO and now understanding concepts such as PageRank and domain authority this gives them a basis to formulate ideas and thoughts Read Blog…

There are many ways of gathering the information you need to develop a successful SEO strategy. Studying the top sites in your industry is a way of analysing keywords and seeing what search engine optimisation techniques are being used. Tapping in to social bookmarking sites is a way to find out what the hot topics Read Blog…