A recent blog over at bit.ly has raised some interesting points for those who have an interest in search engine optimisation and social media marketing.  It refers to a concept they are calling ‘link half-life’; this is essentially the time at which a link will receive half of all its click, after which it has effectively Read Blog…

Google has announced a spring clean of its services in support of Google+.  Ten of the peripheral products it hosts are to be shut down in a bold move that has been closely analysed by the search engine optimisation and social media marketing communities.  The move has indicated a streamlining of the company that has been Read Blog…

I’m pretty sure that nearly every pun related to Google’s Panda algorithm update has been made in numerous search engine optimisation blogs scattered across the web.  Thankfully, I won’t even attempt to add to that woeful collection, but instead I’ll focus on offering some advice on reviving websites that have been negatively impacted by Panda.  First Read Blog…

It could be argued that even today there are still those in the search engine optimisation community that are far too preoccupied with PageRank.  This preoccupation is then reflected in the way that people who might want to invest in SEO services interpret the industry.  While PageRank is undoubtedly significant for SEO, it is important not Read Blog…

Landing page optimisation, or conversion rate optimisation as it is sometimes known, is an integral part of internet marketing, and more specifically search engine optimisation.  Essentially, it is the practice of testing variations of a webpage or variations of elements on a section of a webpage in order to see which combination generates the most conversions. Read Blog…

One of the UK’s leading search engine optimisation consultancies, Cheshire-based SEO Consult are set to publish another performance review given by one of their foremost clients on the service they received. SEO Consult, who specialise in providing a wide range of bespoke SEO services, have been working with flowers.co.uk since 2010.  The flower sellers have Read Blog…

Here’s a prediction for you. According to Stefan Weitz, director of Bing, search in its current form will simply cease to exist over the next few years. “The future of search is that it won’t be search anymore. The future of search is that the box you’ve come to know and love…won’t be the constraining Read Blog…

Google continue to insist that there is no competition between itself and Facebook, but as the former continues to issue denials, the latter is winning more friends, important advertising revenue, and now it seems in some quarters, traffic. A study by Citi analyst Mark Mahaney has shown that in some areas of the web, Facebook Read Blog…