Internet valuations are on the rise. In case you haven’t heard, Twitter is currently being valued at approximately $10billion, and now social Q&A website Quora is commanding valuations of $1billion. But what exactly is Quora, and why on earth is it being valued so highly? Quora is a question and answer service that is winning Read Blog…
Quora Shows the Desire for Social Awareness
February 28th, 2011 by John M
Could Google or Facebook Realistically Buy Twitter?
February 12th, 2011 by John M
Will Google ever burst onto the social scene with a service that eclipses all others? Or will Facebook offer something incredible for 2011 that makes it the number one social service on the planet? The answer to both questions could come sooner than we think, as both companies are reported to be weighing up a Read Blog…
Kenneth Cole Show How NOT to do Social Media
February 8th, 2011 by John M
Want a perfect example of how NOT to approach a social media campaign? There’s examples we can point to here, there and everywhere on Facebook and Twitter. However, Kenneth Cole has found themselves in hot water over this tweet which did the rounds last week: ‘Millions in uproar in #Cairo. Rumour is they heard our Read Blog…
Big Bad Cuts at the BBC
January 25th, 2011 by John M
Oh dear. While an influential report by Bellwether recently showed that companies were pouring more into their online marketing budgets, the BBC doesn’t seem to be part of that trend. Sadly, 360 jobs are being lost to try and help reconstruct the BBC’s web services for the digital age, with the service licence budget being Read Blog…
Google Vs. Spain
January 18th, 2011 by John M
A right to be found? Well, if you’ve published something online then surely common sense dictates that people will find it, that they may have an interest in a particular topic and come across it in a search engine. Google certainly thinks so, claiming it acts as an intermediary between people and content. “Requiring intermediaries Read Blog…
Read all About it! Google’s New Digital Newsstand
January 8th, 2011 by John M
Google has announced that it is to launch a digital newsstand for its Android operating system. Google have been talking to publishers of electronic content in the hope of bringing newspapers and magazines to people who use their tablets and smartphones, ultimately offering them a service to rival the one currently offered by Apple’s iTunes Read Blog…
Is HMV’s SEO Campaign Too Broad?
December 24th, 2010 by John M
HMV’s homepage Meta keywords are currently: ‘blu-ray dvds, blu-ray movies, buy dvds, cheap blu-ray, cheap dvds, cheap games, comedy dvds, ds games, dvd sale, horror dvds, latest albums, latest music, mp3 download, mp3 music, new albums, new music, nintendo ds, online music, playstation 3 console, ps3 games, wii console, wii games, xbox 360 bundle, xbox Read Blog…
Can Adidas Survive With its Flash-based Homepage?
December 20th, 2010 by John M
Like chalk and cheese. That’s probably the best way of describing the fractured relationship between Google and Adobe flash. The problems with Flash-based websites and SEO are well-known. Google’s search engine spiders prefer to crawl content when it comes to ranking websites, and have trouble reading the images in flash. They prefer clean, well-written content, Read Blog…









