Search engine optimisation is incredibly complex. There are so many strategies, techniques and tactics that can be employed to help organically improve a businesses search engine visibility that it can be easy to forget some of the basic principles that are equally as essential.  In this blog I’ll discuss a few of those basic principles that Read Blog…

Search engine optimisation has the potential to be an incredibly complex subject, and one of its most complicated features is the way the search engines crawl the internet and index information.  The most basic way to describe the process is that the search engines use ‘Spiders’ or ‘Bots’ to crawl the web by traversing links and Read Blog…

Recently, Google’s Head of Webspam, Matt Cutts produced a great video that he called, ‘the definitive guide to cloaking.‘  It’s well worth a watch for all SEOs or website owners who are worried that they might be operating in a high risk area, or violating Google’s quality guidelines by cloaking, or doing what Google deems to Read Blog…

Understandably there was a lot of fuss within the search engine optimisation community when the Google Panda update was unleashed on unsuspecting website owners.  As those working in SEO have processed the Google Panda update, numerous theories have been floated in an attempt to attach definition to it: Was it a change to the algorithm itself?  Read Blog…

In search engine optimisation there are many variables which might affect an SEO strategy.  They can often be separated into two categories – environmental factors within the searchable web ecosystem and business dynamics relating to the resources and current circumstances of the company investing in SEO. In this blog I’d like to focus on SEO for Read Blog…

A recent blog over at bit.ly has raised some interesting points for those who have an interest in search engine optimisation and social media marketing.  It refers to a concept they are calling ‘link half-life’; this is essentially the time at which a link will receive half of all its click, after which it has effectively Read Blog…

Search engine optimisation is an industry determined to buck the economic trend, and achieving success is a characteristic of well-managed internet marketing agencies around the world.  With the inherent unreliability and lack of tracking analytics available for forms of off-line advertising, the majority of businesses are opting to focus heavily on SEO for their websites.  The Read Blog…

Building a website can be a huge undertaking, particularly if it is a large scale site with a complex taxonomy, hundreds or thousands of pages and a high potential for duplicate content creation.  It is no surprise then that there is the potential for some smaller details to be looked over when the launch time comes Read Blog…