It could be argued that even today there are still those in the search engine optimisation community that are far too preoccupied with PageRank.  This preoccupation is then reflected in the way that people who might want to invest in SEO services interpret the industry.  While PageRank is undoubtedly significant for SEO, it is important not Read Blog…

These days, Google seems more intent than ever on offering a personalised search experience, with listings on the SERPs being influenced by prior search activity, and also the activity of friends on social-networking sites.  For example, the content that people you interact with on Google+ share is starting to feature more prominently in the search engine Read Blog…

Content creation is, now more than ever (thanks to the Google Panda update), a critical part of many search engine optimisation strategy’s.  If a company runs a blog, it becomes a platform on which they can display expertise and passion for their industry to the consumers that might potentially invest in the service they are offering.  Read Blog…

There’s a lot of buzz in the search engine optimisation community about the increased sales of smartphones (now outselling PC’s), and how this is going to directly influence the digital marketing community.  While there are numerous tips available for adapting your SEO strategy to account for the shift from desktop to portable devices, I thought I’d Read Blog…

One of the most fascinating things about working in search engine optimisation, and internet marketing on a broader scale, is the constant need to adapt.  There is not one finite SEO strategy that will work time after time.  Every SEO professional will have their own methods that are more likely to prove successful, but the context Read Blog…

First of all, it is probably prudent to establish the fact that Meta tags are unfortunately not going to guarantee 100% certifiable search engine optimisation success.  In fact, with the exception of the title tag, Meta tags are a very weak signal in terms of directly influencing the SERPs.  The main value that can be garnered Read Blog…

In search engine optimisation, cloaking is essentially the process by which the search engines will be shown a different version of content to the end user.  So, you might click a link thinking you are about to visit a website that offers an illuminating and scholarly reflection on the early works of Fyodor Dostoevsky, only to Read Blog…

One of the most common goals that company’s share when they undergo an internet marketing campaign is to build a healthy ROI and increase profit.  One of the most desirable features of search engine optimisation agencies is their access to detailed analytics software to monitor conversion rate.  This enables conversion rate optimisation, and improved conversion rates Read Blog…