If like many firms, your business operates both online and offline you will have a locality that needs just as much of your attention as your website does. When it comes to your SEO, your site needs to cover local keywords and incorporate a few off-page strategies to take best advantage of local search. Having Read Blog…

Locality is something it’s easy to lose sight of on the global net. Everything is, essentially, anonymous. Businesses may strive to address local customers, but the bigger picture always looms with the possibility of attracting significant amounts of outside business. Without a solid piece of real estate, a business seems to float on the ether, Read Blog…

There are many areas you need to watch out for if you are trying to keep an eye on your SEO within your business. Even when working with an SEO consultant, most businesses want to be able to keep up with their site’s optimisation. The first is ‘minimise the size.’ A lot of sites simply Read Blog…

Everything’s done: you’ve worked hard to overhaul your content, clean up your code, solidify your architecture and insert search engine optimisation techniques neatly throughout your site. Your pages have gone live, and the first few tense weeks have passed. Results will soon be coming in, but will you be able to understand them? This sounds Read Blog…

Doorway pages are those pages designed to draw users through a page into your site. Just as doorways can be prettified in the real world, doorway pages are done up to attract the attention of search engines and visitors, but are not places people can linger. These kinds of pages are on the edges of Read Blog…

One of the initial steps of optimising your site has to be a decision on what kind of optimisation you need. Although the techniques of SEO are many and varied, there are usually a set of techniques that apply to each site type. These need to be selected after careful thought at the very beginning Read Blog…

A lot of new sites can run into trouble when trying to compete with established businesses. It’s only natural to aim for the top when starting a new business, and in fact high aims are a part of success. At the same time, optimism needs to be blended with a degree of realism. This should Read Blog…

A lot of SEO advice concentrates on what you should do when you first SEO your site. This is great for businesses that are just approaching search engine optimisation, as it gives them a fair idea of what to expect and look out for. However, what happens after that initial stage? It’s not often talked Read Blog…