One of the biggest headaches for anyone who works in SEO comes when attempting to reverse an unexpected slide in rankings for your website. You’ve finish work for the day and having just checked the rankings you relax for the night happy in the knowledge that your website is doing well in SERP’s. Feeling good Read Blog…

For those working in the search engine optimisation industry, the way results are shown on a page is always an interesting subject.  Now Google, who are by far the biggest search engine, seem to have begun testing a new layout for their SERPs – and the feedback has not all been positive. The Current SERP The Read Blog…

I know that we have talked about robots on past blogs but this time I would like to bring forth the topic of undesirable robots, crawlers and spiders. I shall be referring to them collectively as robots. Firstly and most importantly, not all robots are bad. There are malicious robots out there but I won’t Read Blog…

A lot of the advice for site owners has an emphasis on non-conformity. Stand out from the crowd, most SEO experts and marketers say, and you will shine. There are times, however, when conforming is not only wise but essential. Various stand-out attempts on the internet have shown that too much difference can land you Read Blog…

All online business owners want their websites to be ranked highly in the search results. They want relevant traffic to be directed to their websites and a top spot in the search results of a search engine like Google can make this possible. Site owners are eager to be ranked highly but many do not Read Blog…

Ever wondered exactly how important your site’s address is to your site’s success? You might have changed to search engine-friendly URLs as a part of your SEO efforts, but studies have shown that your domain name can have an impact on every form of traffic for your site. Your search engine optimisation consultant is likely Read Blog…

Many businesses have been dismayed to discover that traditional advertising methods have less effect on the internet. The average internet user has a heightened awareness of how advertising works, and has a fairly bad reaction to being manipulated. Internet users simply don’t react very well to obvious hype. The need for honesty in communication should Read Blog…

Content needs to flow at just the right place to draw your users in. The different types of content on a site all have ideal flow rates, some quicker than others. These need to be carefully controlled within the text in order to transmit information to the site’s users. Like many attempts at control on Read Blog…