There are around twenty opportunities for your site on the first page of the search engine results pages. Some of these are paid links. At least one is the one you aim for – your high-ranking optimised page for that keyword. That leaves eighteen or so other places on the page that your target user Read Blog…

The success of many businesses has turned on their ability to find a niche within their market. Often this has meant identifying a speciality that has not been adequately covered, and addressing that need. Sometimes, however, the answer has been for the business to be a bit different from the rest. Take the fairly recent Read Blog…

When the average site owner thinks of tags, the first thing to come to mind will probably be SEO. The modification of tags is one of the most commonly known SEO techniques, possibly because it has been in the SEO arsenal for so long. This leads to a view of tags as technical, complicated features Read Blog…

Every business comes across a bump on the information highway now and then. Having a piece of bad news circulating around the net is unfortunate, having it circulate at the top of searches for your key terms is even worse. A smart company will have methods in place to manage these unlucky situations. Reputation management Read Blog…

The main stated aim of any SEO campaign is to boost the ranking of a site, but this is in itself misleading. The real aim of any such process is to improve the function of its site as a business tool. In most cases, this means an increase in engagement between the users and the Read Blog…

In most instances, a site’s home page is the first thing a user sees after clicking on a link in the SERPs. Sites with unattractive home pages are more likely to bounce users than draw them in. This is a shame, considering the amount of SEO effort that usually goes into boosting a home page’s Read Blog…

Tags are a part of search engine optimisation which is particularly difficult. Residing as they do within the coding of a site, they require a certain amount of technical understanding. It doesn’t help that there is a lot of disinformation all around the net about SEO tags, the result of fluctuating opinions on how they Read Blog…

Search engine optimisation can often seem very technical. It often is. The art in SEO is in finding creative ways to implement techniques which are usually based in science. Tags are one of the areas in which technique and creativity need to walk a delicate balance. Any business which has addressed the need for fresh Read Blog…