Many businesses have realised the benefits of registering a profile on the social media giant, Facebook. When even your mother-in-law has a profile, it only makes sense to market your business on the site. The potential audience for your business message doesn’t just number in the millions, but hundreds of millions. Better still, the social Read Blog…

It’s only been less than a decade, but Social Media has changed the way we do marketing. In our fast-paced industry ideas are thought of, tried out, and either vetted or discarded, all within a matter of days. With all the flurry that’s happening, it sometimes gets a little bit hard to actually figure out Read Blog…

If you’re in the process of search engine optimisation, you may have had the benefits of a social media marketing campaign pressed upon you. The social media has been causing all sorts of excitement in marketing and SEO circles because of the availability of groups and the intimate nature of communication on these networks. You Read Blog…

There will be a target audience for every piece of writing. Some of these are quite specific. Business reports have the audience of business partners. White papers have an audience of technical and informed readers. Web copy has the specific audience of target users defined by the business, but needs to achieve more than that. Read Blog…

Social media marketing is an unfortunate term. Not because it fails to describe the ultimate aim of a social media networking campaign, but because it describes it all too well. Introducing the term ‘marketing’ into anything these days will trigger the average person’s cynicism filters. Social media marketing, however, shouldn’t always be about the cynical Read Blog…

The exact definitions of SMO and SMM are still being bantered around the SEO community. SMO, or social media optimisation, is very close to social media marketing (SMM), although the two terms are often used interchangeably. To be frank, all these acronyms, confusing to outsiders, can seem more trouble in the industry than they’re worth. Read Blog…

There are lots of similarities in the techniques used to optimise for social media and search engine optimisation. The kind of cross-referencing that has come from blending SEO techniques into social media marketing and optimisation has been of great benefit to both sides. Still, there are a lot of areas in which social media optimisation Read Blog…

For the last year or so, social media website Twitter has boomed in popularity. These days, whether it’s movie reviews, political gossip, philosophy or general chit chat, the tweet is on the streets. The social media site is so popular it appears to be pushing Google toward real-time search faster than the search engine behemoth Read Blog…