If you speak to any search engine optimisation expert and mention the term ‘PageRank‘, they’ll easily be able to reel off a long and detailed history about the history of Google and the structure of the internet.  If you mention the term ‘EdgeRank’, they might shoot you a look of bewilderment and confusion, because when we Read Blog…

Social Media Marketing is becoming increasingly important for modern businesses, and there are several reasons for this.  Firstly, social media activity is becoming intrinsically valuable to search engine optimisation because Google uses social data as a metric to determine the quality of a piece of content – they work on the assumption that if it generates Read Blog…

Most of my SEO clients already have an existing site. It is my job to take what I am given and do my very best to ensure that it starts ranking well for the chosen keywords. Normally this would entail at the very least, changing Metas, adding some relevant content and keyword placement. The problem Read Blog…

As a continuation on this series of ‘Key Skill’ blogs, I thought I’d focus on the skills necessary to become successful as a social media marketer.  In the search engine optimisation industry this is still a relatively new job role, and with the search engines having their rankings increasingly influenced by social media activity it is Read Blog…

Content creation is, now more than ever (thanks to the Google Panda update), a critical part of many search engine optimisation strategy’s.  If a company runs a blog, it becomes a platform on which they can display expertise and passion for their industry to the consumers that might potentially invest in the service they are offering.  Read Blog…

As fans of comedian Dave Chappelle know all too well, ‘keeping it real’ can go wrong with disastrous consequences. It was the theme of a feature that ran regularly during season two of the award-winning Chapelle’s Show (2004), and for those unfamiliar with the American comic’s genius it is a lesson that often has to Read Blog…

Besides using social networking buttons for my job, I’ve not really experimented with them for my own sites, until recently. A few days ago I decided it might be time to add some social buttons to my site, mainly to see what sort of impact they had. Having never kept track of social uptake on Read Blog…

Empire Avenue, the addictive virtual stock exchange game. Empire Avenue allows you to buy and sell virtual shares in people and brands with Eaves (a virtual currency). This social stock market allows you to link up your social profiles to one account. Facebook profiles, Twitter, LinkedIn, Flickr, YouTube and Facebook fan pages can all be Read Blog…